Real Influence w/ Joey Vaillancourt
19. The 2023 Annual Recap: 10 Lessons Learned Scaling an E-Comm Brand w/ Influencers & Affiliates
Dec 25, 2023
Joey Vaillancourt shares 10 lessons learned while scaling an e-commerce brand with influencers and affiliates. Topics include creating a nurturing company culture, implementing Sprint Week to boost productivity, measuring ROI on different advertising platforms, and challenging oneself to let go of what's good for something great.
18:10
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Quick takeaways
- What works for others may not work for you, highlighting the importance of testing and assessing strategies unique to your brand.
- The need to consider the impact of partnerships on top-of-funnel metrics and brand awareness when determining ROI expectations for different acquisition channels.
Deep dives
Lesson 1: What Works for Others May Not Work for You
One of the main lessons learned in scaling an e-commerce brand with influencers and affiliates is that what works for other companies may not work for your specific brand. The host shares a personal experience with whitelisting content creator profiles, which didn't yield the expected results despite its success for other companies. This highlights the importance of testing and assessing strategies, understanding the uniqueness of your product or brand, and being willing to let go of approaches that don't align with your specific goals and circumstances.
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