19. The 2023 Annual Recap: 10 Lessons Learned Scaling an E-Comm Brand w/ Influencers & Affiliates
Dec 25, 2023
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Joey Vaillancourt shares 10 lessons learned while scaling an e-commerce brand with influencers and affiliates. Topics include creating a nurturing company culture, implementing Sprint Week to boost productivity, measuring ROI on different advertising platforms, and challenging oneself to let go of what's good for something great.
What works for others may not work for you, highlighting the importance of testing and assessing strategies unique to your brand.
The need to consider the impact of partnerships on top-of-funnel metrics and brand awareness when determining ROI expectations for different acquisition channels.
Deep dives
Lesson 1: What Works for Others May Not Work for You
One of the main lessons learned in scaling an e-commerce brand with influencers and affiliates is that what works for other companies may not work for your specific brand. The host shares a personal experience with whitelisting content creator profiles, which didn't yield the expected results despite its success for other companies. This highlights the importance of testing and assessing strategies, understanding the uniqueness of your product or brand, and being willing to let go of approaches that don't align with your specific goals and circumstances.
Lesson 2: Defining ROI for Top-of-Funnel Partnerships
The podcast delves into the concept of defining the right return on investment (ROI) for different types of partnerships, such as social influencers, Facebook ads, Amazon campaigns, and Google PPC campaigns. While there is no universal answer, the host emphasizes the need to consider the impact of these partnerships on top-of-funnel metrics and brand awareness. The example given is comparing the ROI of a podcast ad (100% ROI) to a Google PPC campaign (300% ROI) and the challenge of determining the optimal allocation of resources between different acquisition channels. This discussion underscores the importance of adjusting ROI expectations based on the nature and purpose of each partnership.
Lesson 3: The Importance of Honesty, Directness, and Specificity
The podcast highlights the significance of being honest, direct, and specific in communication, both with teams and oneself. The host recognizes the challenge of brevity but emphasizes the value of clear and specific communication of expectations, cutting corners, and addressing areas of mediocrity. The importance of being honest without unnecessary weight or negativity is emphasized, along with the benefits of being specific in articulating needs, outcomes, and areas for improvement. The host encourages listeners to be more intentional and precise in communication to avoid misunderstandings and achieve desired results.
What lessons have you learned from your Year of Hustle in 2023? Host Joey Vaillancourt is coming in hot with his super authentic and highly relatable '10 Lessons I Learned Scaling an E-Com Brand with Influencers and Affiliates.
How are you creating a nurturing company culture now that everything is online? Have you heard about Sprint Week as a way to trim down on expensive team meetings and boost your work productivity?
How do you measure the ROI on a Google PPC versus a podcast ad? And how are you challenging yourself to let go of what's good to make room for great? Learn about how systems, combined with discipline, create freedom and scalability.
There's stellar business advice aplenty from Joey as he wears his heart on his sleeve and owns his business mistakes, allowing him to look forward to 2024 with renewed focus and determination.
Please use this episode as an opportunity to prompt you into recapping your year before you look to what's next on the horizon, safe in the knowledge that you don't need to repeat the same mistakes.
In This episode we cover:
01:20 Inspirational wisdom from Winston Churchill
01:46 Lesson #1: What works for others may not work for you
03:03 Lesson #2: Top of Funnel Partnerships ROI
04:55 Lesson #3: Be Honest, Be Direct, and Be Specific
Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer
Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox
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