Real Influence w/ Joey Vaillancourt

How do you scale a brand to 8 figures using influencer marketing without making too many costly mistakes or spending excessively from the jump?    TJ Ferrara is a co-founder of Bubs Naturals and has over 25 years of experience in e-commerce, online marketing, and technology.    TJ has masses of experience in influencer marketing from bootstrapping his own Bubs Naturals supplement brand.    In this episode TJ shares the secrets to his success, and what it takes to build genuine relationships with influencers that pay big dividends down the line.   There's also great advice on how to find the right influencers for your brand, where to find them, and how to measure the return on your investment with the right KPIs.    Understanding the value of trust and partnership is up front and center in an episode of PartnerUp Profits that could fast-track you, your brand, and your influencer community if you pay close attention to the nuggets of wisdom from TJ and his inspiring journey with Bubs Naturals! Please join us.    "It's product market fit. It's the influencers, the hook, the message, the copy... you're looking at all of these things. So where are you getting those metrics from? And what do you trust? And what's your source of truth?" ~ TJ Ferrara Resources: The Book TJ recommends - https://www.amazon.com/Driven-Understanding-Harnessing-Entrepreneurs-Athletes/dp/1619616939   In this episode we cover:   02:50 How did TJ help scale Bubs Naturals using influencer marketing? 05:20 Why partnering up with the right person can take you further, faster  12:20 What is Impression Arbitrage and Creator Licensing? 13:50 The importance of assessing your own Rolodex when getting started 21:40 How do you analyse influencers using KPIs? 25:00 Revenue as your 'source of truth' 27:40 Unicorns and whales or hungry micro influencers? 31:00 How unexpected influencer exposure can be the stuff of copywriting dreams  35:20 How to practice influencer marketing on your existing customers 39:00 What is the best way to get influencers? TJ's 'dirty secret'  44:15 How to bring value to influencers first before asking for anything in return 46:25 Email: tj@bubsnaturals.com / Visit: www.bubsnaturals.com Connect with TJ! Email - tj@bubsnaturals.com Website - https://www.bubsnaturals.com/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

How do we shift from having a scarcity mindset to one of abundance? Host Joey Vaillancourt is coming in hot with today's insights, from beautiful Belize, Brazil.    Joey is on holiday with his family, contemplating how a family vacay simply would not have been possible were he still living in the scarcity mindset.   Introspective and sincere as ever, our host is happy to share the lessons he's learned in getting there, from focusing on opportunity cost over penny-pinching, giving without expectation of return, and outsourcing tasks to gain more family time.   Joey also offers sage advice on choosing money management mentors wisely, becoming aware of where limiting beliefs come from, and how to start small by practicing abundance thinking.   This episode is just the tonic for those of us settling into the new year with the right balance between work, play, and family - and the right mindset to go with it.   "Opportunity cost is my main measurement that I'm focused on. What does it cost me to do a task, a project? Or an hour of my time? And how much could I save? ~ Joey Vaillancourt Resources: Feel the Fear . . . and Do It Anyway: Jeffers, Susan - https://www.amazon.com/Feel-Fear-Do-Anyway/dp/0345487427   In this episode we cover:   02:30: What Joey learned about scarcity and abundance from his family and friends 06:45: BOOK RECOMMENDATION: Feel The Fear (and do it anyway) 09:10: Shifting thinking that continues to compound over time 10:10: Thinking small continues to manifest small things 10:20: Choose your money mentors carefully 11:40: Start stretching small 13:45: Check out: The Four Quadrants of Work 14:17: Building awareness of your financial thought process 18:30: Using a gratitude practice for a quick check-in with yourself   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

Master EFT-trainer Jondi Whitis shares mindset hacks for developing deep presence and intuition, defusing troubling situations, and using EFT as a 'life-processing' tool. Topics include addressing root causes, self-awareness, changing responses, support systems, and mindfulness. Host Joey Vaillancourt swears by Jondi's methods, making tapping tools and tips a must for feeling better fast and achieving balance in business and personal lives.

What are the needle mover trends that you need to be doubling down on in 2024? Welcome to the 2024 Influencer Roadmap where Joey Vaillancourt looks at where paid partnerships with influencers will be going! Would you rather sponsor an event or be part of a custom-curated mastermind group? Are you making it easy for the friends and influencers in your ecosystem to refer you by offering good commission deals? What's your plan for YouTube content? And, if you can't get your product featured on a major podcast, is there perhaps a way to do it organically by getting an upcoming guest to endorse your product?  Who are the up-and-coming influencers who haven't been signed? Who have you done deals with in the past 12 months, and can you expand their portfolio? Joey is thinking out of the box that was 2023 with a refreshing approach to 2024 and his influencer marketing partnerships by still factoring in a cyclical understanding of where his business and partnerships are at. In this episode, he breaks down long-tail dividend for YouTube content, as well as an appreciation of the scaling, ascension, and evolution of your partnership that fits in with a seasonal, cyclical business master plan. Joey’s Four Phase Approach allows him to see what's on the horizon (and what new podcast influencers are breaking into the Top 50 rankings), without ditching what's worked before. He gets to evolve his business while still doubling down.  The secrets of approaching the thought leaders serving the partnership audience you want to tap into, as well as the complexities of well-structured omni-channel deal marketing, are all eloquently shared in this 2024 Influencer Roadmap episode that is for any online entrepreneur looking to up their game while thinking out the box.     In this episode we cover: 01:15 What worked this year that you can double down on for next year? 02:44 Strategic Partnerships with Micro Influencer Coaching Groups 03:26 Diamond in the Rough and Upcoming Talent Playbook 05:03 Expanding and Amplifying Existing Partnerships 05:44 Fighting Inflated Rates and Locking In Long-Term Deals 07:05 Community for Your Ambassadors 08:16 Second-Tier Deals and Referral Programs 09:38 Define the Four Phases of Partnerships 12:17 Product Mentions and Endorsement Advertising 13:30 YouTube: where are trends going with paid partnerships? 16:00 Events: how will they be doing in the future?   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox   

Joey Vaillancourt shares 10 lessons learned while scaling an e-commerce brand with influencers and affiliates. Topics include creating a nurturing company culture, implementing Sprint Week to boost productivity, measuring ROI on different advertising platforms, and challenging oneself to let go of what's good for something great.

Joey Vaillancourt, AI prompt system strategist discusses the blueprint for $100M partnerships using AI prompts. Learn how to ask better questions and challenge assumptions with the help of AI. Discover the power of expansive prompts in defining goals, creating partnership plans, and finding your North Star. Reflect on the past year, assess your business, and plan for the future using prompts as a strategy for problem-solving and team development.

How do you get started with influencer marketing? And how do you get noticed as a brand, not waste money, and develop meaningful partnerships with the right influencers?  Meg Hailey is the Founder of Wellness Influence and an expert in the wellness market for direct-to-consumer brands, bringing together wellness brands and influencers to drive business growth.  She has had an impressive career as an influencer herself (she's even a PickleBall Ambassador!) and also worked with our host, Joey Vaillancourt, in the early days of her career, creating an influencer marketing program that started generating six figures in six short months! Today's candid conversation gives an honest overview of influencer marketing from the ground up, addressing everything from how you should approach an influencer (there's AI software to personalize your gifts) to the importance of building a brand through powerful brand association and the 'Halo Effect'. Learn about the difference between transactional and mission-based influencers, the importance of growing your own community (and even naming it), and the value of creating authentic, meaningful partnerships.   The goal is to make things as easy and compliant as possible for your partners so that you're not just wasting money on sponsored posts without a more comprehensive, complimentary marketing plan.  The ins and outs of influencer marketing are all covered in this absorbing episode that shines a light on the future of marketing where collaboration, community, and creative thinking are the cornerstones of taking your product and then building it into an engaging brand.  "The real value behind influencer marketing for brands is the brand association: the mental connection that now your product has with that individual and all of their positive characteristics." ~ Meg Hailey In This episode we cover: 10:35 How to see influencer marketing as creating a brand (evolving from just being a product) 11:08 The Halo Effect (the power of brand association and creating an easier pathway to decision-making) 12:25 How do you know if influencer marketing is right for your business? 13:45 What should you avoid doing when you're starting out with influencer marketing? 15:40 What are the right starting points (and the right mindset to have) when working with an influencer? 18:05 Starting with the end in mind: having an influencer marketing strategy (and playbook) 19:10 How should you approach an influencer? Meeting them where they're at with a personalized message 22:37 How to be authentic without hiding your intention to connect with the influencer 25:10 Check out hyperise.com to double your outreach engagement with personalized images 26:33 How do you not lose money with influencers? 31:55 Making things as easy and as compliant for your partners to avoid creating friction 34:15 How do you get an influencer to go to revenue share (if you have no other options)? 36:03 Why influencers want to work with the right mission-focused brands  37:33 Transactional influencers versus mission-based influencers 39:20 How do you grow and nurture your community? Giving your community a name and identity 44:10 The power of live events (and inviting your community) to create meaningful exchange 45:10 Surprise and delight gifting as a way to surprise an influencer or community member 49:03 Case study: an out-the-box partnership idea (energy drink collaboration with a TikTok star) 51:03 What is Wellness Influence and who can benefit? 53:40 How would Meg get hold of someone? (an influencer power move) 56:15 Quickfire round with Meg Hailey!     Connect with Meg! Meg Hailey 👑 biohacking | wellness | pickleball (@meghailey_) • https://www.instagram.com/meghailey_/?hl=en Wellness Influence - https://www.wellnessinfluence.com/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

Chad Durfee, creator of the Referral Accelerator Mastery Program and CEO of Revenue Pros, shares his savvy approach to joint ventures, affiliate referrals, and strategic partnerships. Topics include maximizing strategic partnerships, building trust, developing an abundance mentality, tracking referral remuneration, and the values of transparency and product innovation. They also discuss the power of strategic partnerships in the e-commerce health and fitness industry, finding ideal partner businesses, collaborations for business success, marketing campaigns, networking tactics, and embracing change.

Meet Cary Jack, a successful entrepreneur and the author of The Happy Hustle, as he shares his journey from adversity to success, his unique approach to mindful entrepreneurship, and his practical wisdom on achieving a work-life balance. Topics include soul mapping, selfless service, mastering authentic connection, finding joy in daily habits, reevaluating priorities, and the benefits of joining The Happy.

Daniel Thompson, Co-founder of Noma Collective, innovators behind digital nomad retreats, discusses the Noma Collective Revolution, overcoming loneliness in remote work, the transformational power of travel, Noma Collective's vision, and their hassle-free planning. They also explore the blend of productivity, team-building, and unforgettable experiences that redefine work-life balance.