Real Influence w/ Joey Vaillancourt

What are the Top 3 Tactical Things an Ecommerce business can do to build their brand?    In the world of digital marketing, there’s a common sense approach that today’s guest espouses when it comes to marketing more than just your product to more than just your assumed customer avatar.   Mark deGrasse is President of DigitalMarketer, an e-learning company focused on skill development for marketing professionals, marketing agencies, and small business owners.    Mark’s valuable years of industry experience combined with the digital marketing network he operates in through his training programs and certifications makes him expertly positioned to share his sage advice on the route small businesses need to take to move from product to brand.   Learn about the Lifetime Value of a customer and why it’s more important than ever. Challenge the assumptions you’ve made about your ideal customer. Consider a potentially scary future where Google is creating organic content and doesn’t even need you anymore!   From AI tools that translate what you say using your voice in real time, to the future of successful brand partnerships, old-school marketing values stand up to new-school thinking in an episode of PartnerUp Profits that is at the vanguard of what it means to find your voice as a brand online.  "If you don’t have a personal brand, you don’t have anything." ~ Mark DeGrasse In this episode, we cover:   09:10 How does a product-based company transition to a brand? 10:02 Leveraging Brand Credibility to Sell What You Want 12:35 Understanding DigitalMarketer’s “Before and After Grid” 17:45 Three Tactical Things an Ecom Business can do to create their brand 24:25 How to Privatise your Following  25:30 How Google could Start Creating Content (and commercialize it) 27:10 The Future of Successful Brand Partnerships 30:40 Feedback Loops and Long Term Partners 33:05 Impactful AI tools that Mark can recommend 38:50 Mark’s new AI project:  Magazine Mark 45:25 What is Mark’s PartnerUp Profits Power Move? Resources:   Check out: https://www.heygen.com (AI language translation tool)   Connect with Mark! https://www.instagram.com/markdegrasse/p/C1kf1cRIBZP/  https://www.linkedin.com/in/mark-de-grasse-19a50127  https://markdegrasse.com/     Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox   

How do you scale to a seven (or even eight) figure marketing channel using podcast ads?    There's a lot to consider when building a partnership with the right podcast, from doing your research on listener reviews to to measuring the retention rate of existing advertisers.    Joey Vaillancourt is giving us the Five Most Important Things To Consider When Sponsoring A Podcast – plus one bonus AI podcast analytics app hot tip!     Learn about skipping through midroll ads, affinity brands, and why you're best steering clear of transactional partners as we PartnerUp with Joey on the business end of podcasting.    Glimpse into a podcasting future that looks bright if you know how to build relationships and do your homework first!    Joey's happy to help us make the homework fun with insights on podcast advertising that will help align your business ambitions even better.  "I continue to think that micro-influencers, micro podcasters are going to play a bigger role in the general scheme of things as we continue to evolve the content creator space." ~ Joey Vaillancourt In this episode, we cover:   02:00 Why Knowledge is Your Best Asset 02:30 Who ELSE is advertising on the show?  02:50 What are affinity brands? 03:30 How much advertising is present on the show? 05:08 Mission-based versus Transactional Partners 06:35 Researching the podcast reviews (customer testimonials) 10:15 Are your advertisers interest-aligned?  11:45 How to Build Long-Term Relationships 14:19 The Top 5 Considerations when Sponsoring a Podcast  15:15 What is the retention rate for an advertiser on a show? Resources:   Magellan AI - https://2024.magellan.ai/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox   

How do you PartnerUp with the right podcast production company to get your podcast ranked?    Today's guest is Luis Diaz, the CEO and Founder of Top10 Podcasts, a podcast ranking agency that has successfully launched over 300 podcasts with $1.6 million in traceable revenue back to his clients!   Luis shares his insider secrets on launching and growing a podcast by building partnerships and connections and leveraging a podcast as a networking tool.    Whether you're a beginner looking to get your podcast launched, or a pro trying to monetize what you're doing already, this episode is packed to the brim with awesome insight on how to understand the algorithm and reverse engineer your podcasting ambitions.    As always, with a PartnerUp angle in the mix as well!   "What should you do with your ranking, which is really where I think the magic is. So getting ranked is one thing, and staying there. But the next thing is: how do we use it to create a flywheel and create more momentum?" ~ Luis Diaz Resources: 40 Years of Zen - https://40yearsofzen.com/   In this episode we cover:    How do you develop a ranking strategy for your podcast? What questions should you ask your guests (from a potential partnership perspective)? Who should get into podcasting? How to get a podcast off the ground in 60 days The value of a giveaway system What's the bare minimum you need to get your podcast launched? How the algorithm works! Apple podcast ranking explained How to leverage your podcast ranking to create more business momentum The Future (and Present) of Podcasting   Connect with Luis Diaz! Luis Ryan Diaz (@luisryandiaz) • https://www.instagram.com/luisryandiaz/?hl=en www.top10podcasts.com/monetization-masterclass     Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

What does it mean to be truly vulnerable? And how can lead in business and in our family life while still expressing our insecurities as we learn and grow?   Our hometown boy Joey Vaillancourt is speaking from the heart today and hitting us up with some truth bombs about what it means to share your feelings of overwhelm and insecurity as you balance your family, business, and personal life.    He's sharing the Top 5 Things that he's done to personally Overcome his Vulnerabilities in an impactful episode that is at once inspiring and super practical.    Learn about 40 years of Zen and Jerry Seinfeld's secret to staying on track with his personal growth. Discover the true measure of growth and how to flip the script on gratitude - even when someone doesn't show you the appreciation you probably deserve.    Join Joey and PartnerUp Profits in this philosophically enriching episode that is the boost you need to lead in life, with Vulnerability taking you to Victory!   "Always express gratitude to somebody when you feel like you're not getting gratitude for yourself." ~ Joey Vaillancourt Resources: 40 Years of Zen - https://40yearsofzen.com/   In this episode we cover:   How to express gratitude to others What is 40 Years of Zen all about? Finding a non-biased opinion (getting on a culture call) Getting clear on your strengths and weaknesses Looking back on how far you’ve come  How to stay balanced   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

How can organizing your sock drawer increase your productivity? Welcome to 'Socks and Inbox', the first in a three-part series on productivity that is so damn good (and well named) it could almost have been its own podcast!    Host Joey Vaillancourt is coming in hot today, with original ideas on how to foster original, creative thought for you and your business.    He's asking us to challenge our basic assumptions for maximum return, and on top of that, he's encouraging us to develop a 'thinking time' process to keep us consistent with our new thinking strategies and thinking patterns.   And it all starts with those pesky missing socks that lead to the dilemma of what to do with our mismatched pairs!    Learn how to free yourself up from early morning clothing decisions to more robust email and time management as well as creative, original thinking in an episode of PartnerUp Profits that is guaranteed to give your productivity the boost it needs as you kickstart your year in style… barefoot or with matching socks,  you decide!   "Living through other people's lenses, and validating your own ideas through those lenses, is the death of original thinking." ~ Joey Vaillancourt Resources: The Keith Cunningham book Joey recommends - https://a.co/d/abmziAo   In this episode we cover:   03:00 How can we challenge our basic assumptions? 05:00 Inbox Zero! How to manage your inbox 07:50 Are you living through other people's lenses? 10:10 Do you have to wake up at 5am to be successful? 13:30 'Thinking Time' Fridays: scheduling creative time 16:14 Book Recommendation: 'The Road Less Stupid' by Keith Cunningham   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

How do you scale a brand to 8 figures using influencer marketing without making too many costly mistakes or spending excessively from the jump?    TJ Ferrara is a co-founder of Bubs Naturals and has over 25 years of experience in e-commerce, online marketing, and technology.    TJ has masses of experience in influencer marketing from bootstrapping his own Bubs Naturals supplement brand.    In this episode TJ shares the secrets to his success, and what it takes to build genuine relationships with influencers that pay big dividends down the line.   There's also great advice on how to find the right influencers for your brand, where to find them, and how to measure the return on your investment with the right KPIs.    Understanding the value of trust and partnership is up front and center in an episode of PartnerUp Profits that could fast-track you, your brand, and your influencer community if you pay close attention to the nuggets of wisdom from TJ and his inspiring journey with Bubs Naturals! Please join us.    "It's product market fit. It's the influencers, the hook, the message, the copy... you're looking at all of these things. So where are you getting those metrics from? And what do you trust? And what's your source of truth?" ~ TJ Ferrara Resources: The Book TJ recommends - https://www.amazon.com/Driven-Understanding-Harnessing-Entrepreneurs-Athletes/dp/1619616939   In this episode we cover:   02:50 How did TJ help scale Bubs Naturals using influencer marketing? 05:20 Why partnering up with the right person can take you further, faster  12:20 What is Impression Arbitrage and Creator Licensing? 13:50 The importance of assessing your own Rolodex when getting started 21:40 How do you analyse influencers using KPIs? 25:00 Revenue as your 'source of truth' 27:40 Unicorns and whales or hungry micro influencers? 31:00 How unexpected influencer exposure can be the stuff of copywriting dreams  35:20 How to practice influencer marketing on your existing customers 39:00 What is the best way to get influencers? TJ's 'dirty secret'  44:15 How to bring value to influencers first before asking for anything in return 46:25 Email: tj@bubsnaturals.com / Visit: www.bubsnaturals.com Connect with TJ! Email - tj@bubsnaturals.com Website - https://www.bubsnaturals.com/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

How do we shift from having a scarcity mindset to one of abundance? Host Joey Vaillancourt is coming in hot with today's insights, from beautiful Belize, Brazil.    Joey is on holiday with his family, contemplating how a family vacay simply would not have been possible were he still living in the scarcity mindset.   Introspective and sincere as ever, our host is happy to share the lessons he's learned in getting there, from focusing on opportunity cost over penny-pinching, giving without expectation of return, and outsourcing tasks to gain more family time.   Joey also offers sage advice on choosing money management mentors wisely, becoming aware of where limiting beliefs come from, and how to start small by practicing abundance thinking.   This episode is just the tonic for those of us settling into the new year with the right balance between work, play, and family - and the right mindset to go with it.   "Opportunity cost is my main measurement that I'm focused on. What does it cost me to do a task, a project? Or an hour of my time? And how much could I save? ~ Joey Vaillancourt Resources: Feel the Fear . . . and Do It Anyway: Jeffers, Susan - https://www.amazon.com/Feel-Fear-Do-Anyway/dp/0345487427   In this episode we cover:   02:30: What Joey learned about scarcity and abundance from his family and friends 06:45: BOOK RECOMMENDATION: Feel The Fear (and do it anyway) 09:10: Shifting thinking that continues to compound over time 10:10: Thinking small continues to manifest small things 10:20: Choose your money mentors carefully 11:40: Start stretching small 13:45: Check out: The Four Quadrants of Work 14:17: Building awareness of your financial thought process 18:30: Using a gratitude practice for a quick check-in with yourself   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

Master EFT-trainer Jondi Whitis shares mindset hacks for developing deep presence and intuition, defusing troubling situations, and using EFT as a 'life-processing' tool. Topics include addressing root causes, self-awareness, changing responses, support systems, and mindfulness. Host Joey Vaillancourt swears by Jondi's methods, making tapping tools and tips a must for feeling better fast and achieving balance in business and personal lives.

What are the needle mover trends that you need to be doubling down on in 2024? Welcome to the 2024 Influencer Roadmap where Joey Vaillancourt looks at where paid partnerships with influencers will be going! Would you rather sponsor an event or be part of a custom-curated mastermind group? Are you making it easy for the friends and influencers in your ecosystem to refer you by offering good commission deals? What's your plan for YouTube content? And, if you can't get your product featured on a major podcast, is there perhaps a way to do it organically by getting an upcoming guest to endorse your product?  Who are the up-and-coming influencers who haven't been signed? Who have you done deals with in the past 12 months, and can you expand their portfolio? Joey is thinking out of the box that was 2023 with a refreshing approach to 2024 and his influencer marketing partnerships by still factoring in a cyclical understanding of where his business and partnerships are at. In this episode, he breaks down long-tail dividend for YouTube content, as well as an appreciation of the scaling, ascension, and evolution of your partnership that fits in with a seasonal, cyclical business master plan. Joey’s Four Phase Approach allows him to see what's on the horizon (and what new podcast influencers are breaking into the Top 50 rankings), without ditching what's worked before. He gets to evolve his business while still doubling down.  The secrets of approaching the thought leaders serving the partnership audience you want to tap into, as well as the complexities of well-structured omni-channel deal marketing, are all eloquently shared in this 2024 Influencer Roadmap episode that is for any online entrepreneur looking to up their game while thinking out the box.     In this episode we cover: 01:15 What worked this year that you can double down on for next year? 02:44 Strategic Partnerships with Micro Influencer Coaching Groups 03:26 Diamond in the Rough and Upcoming Talent Playbook 05:03 Expanding and Amplifying Existing Partnerships 05:44 Fighting Inflated Rates and Locking In Long-Term Deals 07:05 Community for Your Ambassadors 08:16 Second-Tier Deals and Referral Programs 09:38 Define the Four Phases of Partnerships 12:17 Product Mentions and Endorsement Advertising 13:30 YouTube: where are trends going with paid partnerships? 16:00 Events: how will they be doing in the future?   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox   

Joey Vaillancourt shares 10 lessons learned while scaling an e-commerce brand with influencers and affiliates. Topics include creating a nurturing company culture, implementing Sprint Week to boost productivity, measuring ROI on different advertising platforms, and challenging oneself to let go of what's good for something great.