27. Podcast Prospecting: The 5 Most Important Things to Consider Before Sponsoring a Podcast

How do you scale to a seven (or even eight) figure marketing channel using podcast ads? 

 

There's a lot to consider when building a partnership with the right podcast, from doing your research on listener reviews to to measuring the retention rate of existing advertisers. 

 

Joey Vaillancourt is giving us the Five Most Important Things To Consider When Sponsoring A Podcast – plus one bonus AI podcast analytics app hot tip!  

 

Learn about skipping through midroll ads, affinity brands, and why you're best steering clear of transactional partners as we PartnerUp with Joey on the business end of podcasting. 

 

Glimpse into a podcasting future that looks bright if you know how to build relationships and do your homework first! 

 

Joey's happy to help us make the homework fun with insights on podcast advertising that will help align your business ambitions even better.  "I continue to think that micro-influencers, micro podcasters are going to play a bigger role in the general scheme of things as we continue to evolve the content creator space." ~ Joey Vaillancourt

In this episode, we cover:

 

02:00 Why Knowledge is Your Best Asset

02:30 Who ELSE is advertising on the show? 

02:50 What are affinity brands?

03:30 How much advertising is present on the show?

05:08 Mission-based versus Transactional Partners

06:35 Researching the podcast reviews (customer testimonials)

10:15 Are your advertisers interest-aligned? 

11:45 How to Build Long-Term Relationships

14:19 The Top 5 Considerations when Sponsoring a Podcast 

15:15 What is the retention rate for an advertiser on a show?

Resources:

 

Magellan AI - https://2024.magellan.ai/

 

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/ 

https://www.facebook.com/joey.vaillancourt.9/ 

https://www.linkedin.com/in/joey-vaillancourt/ 

https://www.youtube.com/@partnerupprofits 

https://www.partnerupprofits.com 

 

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox