Real Influence w/ Joey Vaillancourt

How can influencers create successful partnerships with brands and deliver tangible returns?   In this episode, we sit down with Eric Hinman, a content creator, ambassador, and consultant who specializes in helping wellness brands achieve exponential growth through effective influencer marketing strategies. With his expertise, Eric's clients have generated over $100 million in sales.   Eric emphasizes the importance of selecting ambassadors with genuine influence rather than mere fame, structuring collaborative long-term deals, and harnessing the transformative power of building communities and connecting people. He explains how brands should focus on finding creators with a strong product-market fit, who not only create engaging content but also cultivate communities, generate brand awareness, and introduce the brand to investors and other key industry players.   In addition to his professional insights, Eric shares his personal routine for maintaining productivity, the significance of crafting a memorable personal brand, and his aspiration to expand his impactful wellness retreats.   Don't miss out on Eric's valuable insights if you want to learn how to effectively leverage influencer marketing to grow your brand, foster long-lasting relationships with creators, and achieve a strong return on your investment. In this episode, we cover:   [00:11:43] Eric Hinman's journey to becoming an influencer marketer [00:15:33] The evolution of influencer marketing and what's changed since 2013 [00:18:40] The importance of building long-term relationships with creators [00:21:42] What to look for when searching for the right brands to work with as an influencer [00:25:15] Creative freedom in brand partnerships [00:28:57] Productivity hacks and daily routines for success [00:33:31] Embracing compound consistency for success [00:34:59] Navigating work-life balance and how to avoid burnout [00:39:00] Measuring the success of influencer partnerships beyond direct sales [00:49:05] 10 Quick Fire Questions: Getting to know Eric on a personal level Connect with Eric Hinman https://www.instagram.com/erichinman  Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

Are you leaving money on the table by not converting your Instagram followers into SMS subscribers? What if you could convert at least 5% of your passionate Instagram followers into devoted customers?   In this episode, we sit down with Jesse Clemmens, the co-founder of HiTide, a company that specializes in helping brands convert their social media followers into SMS and email subscribers. With years of experience in the advertising industry, working with companies like Google and Facebook, Jesse shares his insights on the importance of owning your customer and prospect lists and how to effectively use social media to grow your SMS and email lists.   Jesse explains how HiTide's unique tool allows brands to send automated direct messages to their engaged followers on Instagram, guiding them through a short subscription journey to join their SMS list. 🎁 Special Gift for My Listeners: Try HiTide for FREE and get a personal Instagram strategy session with Jesse Clemmens! Visit GoHiTide.com and mention this podcast to claim your exclusive offer!   This episode is a must-listen if you want to learn how to effectively leverage your social media following to grow your SMS and email lists, drive more revenue, and reduce your dependence on advertising. In this episode, we cover:   [00:05:47] The evolution of advertising and SMS marketing [00:14:40] The importance of owning your customer and prospect lists [00:18:08] The differences between email marketing and SMS marketing [00:24:41] The process of converting social media followers into SMS subscribers [00:34:32] Conversion rates and subscriber growth insights [00:37:41] Exclusive offer for my listeners [00:40:36] 10 Quick Fire Questions: Getting to know Jesse     Connect with Jesse Clemmens https://www.linkedin.com/in/jesseclemmens  Find Jesse Clemmens on this website: https://gohitide.com/ Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

Wondering how to grow your business through affiliate marketing? Do you feel like you're missing out on potential revenue because you don't have the right affiliate manager in place?   Today, we sit down with Amber Spears, a true expert in the field of affiliate marketing. Amber and her team at East 5th Avenue have generated over $28.3 million in sales and over 5 million leads for their clients in just the last two years.   Amber Spears is the co-founder of East 5th Avenue, a company that specializes in finding, training, and providing skill development for affiliate managers. She is a highly sought-after expert in the field of affiliate marketing and has helped more than 2,500 businesses achieve significant growth through her strategies and training programs. In addition, she is also the co-founder of the Four Rooms Mastermind (formerly Mimosa Mastermind), which is specifically designed for health, wellness, and personal development entrepreneurs.   In this episode, Amber shares her journey from being a first-generation college student to becoming a successful entrepreneur in the affiliate marketing industry. She discusses the importance of having a well-trained affiliate manager, the common mistakes businesses make when starting an affiliate program, and the future trends in affiliate marketing.   Amber's mission is to help businesses grow by providing them with the tools, knowledge, and support they need to succeed in the competitive world of online marketing.   If you want to learn how to build a successful affiliate program, find the right affiliate manager, and scale your business to new heights, this episode is a must-listen! In this episode, we cover:   [00:00:00] Introduction [00:01:09] Getting into the affiliate marketing industry [00:16:38] Common mistakes businesses make when starting an affiliate program and how to avoid them [00:25:28] The importance of having a well-trained affiliate manager [00:43:17] Success stories of businesses that have worked with East 5th Avenue to find and train affiliate managers [00:46:13] The future trends in affiliate marketing and how businesses can stay ahead of the curve [00:51:02] How to work with East 5th Avenue to find, train, and grow your affiliate program Connect with Amber Spears https://www.linkedin.com/in/amberspears/ https://www.ambermspears.com/ https://east5thavenue.com/ https://fourroomsmastermind.com/  Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

Are you feeling stuck in the same situation or stressed out with racing thoughts?    You're not alone. In this episode, I share a powerful 5-minute morning routine called the "morning dump" that has helped me alleviate stress and attract some of the greatest things in my life.   I will teach you how to transform limiting beliefs into empowering ones, a powerful concept I learned from attending "The Powerful Living Experience," hosted by David Bayer. I will also explore how making a decision can literally rewire your brain and activate immediate change.   What You'll Gain:   A simple yet powerful 5-minute morning routine Strategies to transform limiting beliefs into empowering ones Insights into the science of visualization and its effects on the brain Understanding how decision-making can rewire your brain   Join me as I share personal stories and actionable insights to help you unlock your potential and alleviate stress.    Remember, it's about committing to the practice and seeing the transformation unfold in your life.   Get ready to kickstart your day with purpose and positivity!   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army: https://www.partnerupprofits.com/influencer  Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing: https://www.partnerupprofits.com/productivity-toolbox

Be ready to unlock the secrets of successful podcast advertising and skyrocket your ROI!   Tune in to learn how Magellan AI can transform your approach to podcast advertising and elevate your brand's presence in this rapidly growing space.   John Goforth, Magellan AI's Chief Revenue Officer, blends extensive marketing expertise with a passion for podcast data analytics. With a background spanning local radio sales to leadership in terrestrial radio, he's positioned as an industry expert.   John's mission is to serve as the connective tissue of the podcast advertising industry, providing brands with the data and insights needed to make informed decisions and achieve marketing goals.   In this episode, we explore podcast advertising's multi-billion dollar industry, uncovering vital tools and strategies for business success. John provides insights on ROI, competitive intelligence, and future trends in podcast ads. What You'll Discover: How Magellan AI Benefits Brands and Companies Finding Contextual Fits for Podcast Advertising Future Trends in Podcast Advertising The Challenge of Defining Podcast ROI Podcast Industry Statistics and Growth Free Resources and Monthly Webinar from Magellan AI   Tune in to transform your podcast ads from mere expenditures to powerful brand-building tools. You'll walk away knowing how to amplify your brand presence, engage your audience, and cut down on customer acquisition costs.     Connect with John! Interested in a demo or want to learn more? Reach out directly to John at: john@magellan.ai or visit Magellan AI's website for more information. Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer  Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

Struggling to see the ROI on your podcast ads campaigns?   I've spent the last 15 years cracking the code on what makes podcast advertising work. From securing sponsorships for hundreds of shows to deploying tens of thousands of ads with millions in budget, I've learned a thing or two about turning ads into success stories.   Today, we're diving straight into the five critical factors that can make or break your podcast advertising campaign.   I'll share why many shy away from podcast ads, and I'll offer tactical solutions that have worked for me and can work for you too.   My goal? To demystify podcast advertising. What You'll Discover: Essential strategies for effective podcast advertising Solutions to common challenges in campaign tracking Tips for maximizing ROI and audience engagement   Tune in to transform your podcast ads from mere expenditures to powerful brand-building tools. You'll walk away knowing how to amplify your brand presence, engage your audience, and cut down on customer acquisition costs. Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer  Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

Dive into the world of Gareth Everart, the mastermind behind Rockwell Razors and the revolutionary growth of Lomi, turning it into a $100 million venture in just 18 months without relying on traditional partnerships or affiliates. Discover how he redefines success in e-commerce and digital marketing.   Gareth is a trailblazer in the e-commerce realm, with a knack for transforming innovative ideas into profitable realities. As the former CMO of Keto and the driving force behind Lomi's rapid rise to a $100 million valuation, his strategies have shaped the future of direct-to-consumer brands.   In this episode, we dive deep into the intersection of creativity, unconventional marketing strategies, and sheer perseverance. Gareth opens up about his journey from a competitive track athlete to a visionary entrepreneur, offering listeners a unique blend of inspiration and actionable insights.   Gareth's mission is to challenge the status quo in business, proving that success can come from the most unexpected places and through the power of innovative thinking and strategic risk-taking.   Tune in to uncover the secrets behind scaling a brand to 9 figures in revenue and the mindset shifts required to make it happen. You'll leave with a renewed sense of what's possible in your business ventures.   In this episode, we cover: 10:07 Decoding the Launch Marketing Advantahge 13:41 Lomi's Ascension to a $100 Million Valuation 20:07 Harnessing the Potency of Video Advertising 35:42 Anticipating the Evolution of Consumer Engagement 51:50 Partner up profits power move   Connect with Gareth! https://www.linkedin.com/in/garetheverard/ https://getrockwell.com/ Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer  Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

How can you find hidden money in your business and get back customers you've forgotten about? A lot of those customers are hiding in plain sight in your email list – it's just that your great offer is going straight to their spam folder.    Ryan Healy is a highly sought-after copywriter and list manager who's been crushing it in the health and wellness industry for decades now. His company Upsender sends millions of emails a month, all directly to the client's actual inbox where the offer actually gets read!   He does with effective email list management as well as split testing and productivity software to continually finetune his clients' offerings so that they can effectively reach out to past clients and get their email ‘top of inbox’.   Today's chat covers everything from improving email deliverability to how you can use AI to write better sales emails once you've done your testing. There's great advice on AI prompts, general productivity, and health and wellness from a father of 6 who's at the top of his game - and knows what to do to stay there. Please join us.   In this episode, we cover:   01:45 Introducing Ryan Healy 03:50 Ryan's start in digital marketing in 2002 08:50 Ryan's secret to great health! (X3) 13:20 Posting business content to get new work 16:50 What is List Management? 20:10 How to protect your customer list 24:45 Ryan's Recommended Productivity Tools  26:30 How to Split Test a Sales Email 29:30 What tools is Ryan using for split testing? 31:40 Using AI to write your emails  34:25 What made Ryan focus on list management? 37:30 Creating the right processes to grow your team 40:30 How to work with Upsender 45:00 How to get Ryan's attention 48:20 Rapid-fire Questions Connect with Ryan! Ryan Healy (@HeyHealy) / X https://www.linkedin.com/in/heyhealy/ Ryan Healy - https://ryanhealy.com/ Resources: Ryan’s 9-Page Persuasive Email Checklist - BerserkerMail - checklist   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer  Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

Influencer marketing is today's hot topic as we discuss prospecting, outreach, and simplifying your influencer marketing program without using expensive software. Joining us is Yash Chavan, the founder of SARAL, an influencer operating system for e-commerce.   Affiliates sell products and influencers build brands. So if you want to build your brand, you're going to need to learn how to work with the right influencer.    Yash has a ton of experience as we break down how to get influencers to take a commission-based deal, where people are getting influencer marketing wrong, and the benefits of using influencer software.   Today's episode goes hard and all-in on the future of influencer marketing in a way that only people like Joey and Yash (who've been doing this for a while) can predict.    Join us on this influencer-focused in-depth interview as we learn how you can 'make them an offer they can't refuse'!    "If you can avoid making transactions, and focus on building relationships, that will compound into something meaningful to you in three to six months." ~ Yash Chavan   In this episode, we cover:   01:35 Welcome Yash Chavan  03:30 Yash's journey into influencer marketing 06:10 Why the system is more important than the software 08:32 The Future of Influencer Marketing 10:40 All Ships Rise (using Facebook ads) 11:30 Where are people getting influencer marketing wrong?  13:45 How to prospect a good fit for your brand 16:05 Understanding your objective with influencers  17:35 How to negotiate better long-term prices with influencers 21:05 What should you pay an influencer? 23:05 How to get influencers to take a commission-based deal  26:15 The benefits of using influencer software (rather than Google Sheets) 32:20 Why UX for influencer software is the gamechanger Connect with Yash! Yash Chavan -  https://www.linkedin.com/in/yctheman/ Yash Chavan 🕶️ (@yctheman) •  https://www.instagram.com/yctheman/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer  Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

What are the ways you can use affiliate marketing to grow your business? Kaitlyn Buskirk is the Co-Owner of Fractional Affiliate Management LLC, here today to impart wisdom on how to forge meaningful relationships while helping businesses thrive.   Kaitlyn is generously sharing her advanced strategies for both new and experienced affiliate marketers which is a must-listen for anyone who appreciates the value of building relationships to foster successful business growth.    Learn all the affiliate marketing abbreviations, acronyms, and conversion metrics to bring you up to speed in a fast-moving industry that is growing exponentially thanks to social media.    Find out how to get started in this lucrative industry or level up your skills as an affiliate manager, as well as what to look for in an affiliate marketing company.   It's all about the ROR, “Return On Relationships”, baby, as we explore working with influencers, mobile versus desktop, and the future of affiliate marketing in an episode that shines bright, just asking for you to come and see for yourself.    "Be present everywhere you're at. Everything you do, just be present and take it all in." ~ Kaitlyn Buskirk   In this episode, we cover:   04:15 What is Affiliate Marketing?   05:40 Using CPAs to add sustainable revenue to your business 06:40 Know your COGs! 07:45 How Kaitlin's (famous) mom helped her get started in the industry  09:35 The Power of Relationships and Reporting 10:50 Understanding Affiliate Marketing Abbreviations 12:40 Know the company and product you're representing 14:41 How to get into affiliate marketing? 18:25 What to look for in an affiliate marketing company 21:40 Understanding your goals to keep your affiliate manager motivated 22:55 The Future of Affiliate Marketing  25:35 Mobile versus Desktop 26:55 When to work with an influencer 29:50 ROR: Return On Relationships 33:40 How to hire an affiliate manager 36:25 Unpacking conversion metrics (so you can set bigger targets) 41:00 Kaitlyn's PartnerUp Power Move - Revealed! 50:20 Relationships equal dollars Connect with Kaitlyn https://www.linkedin.com/in/kaitlyn-buskirk-302b399b/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer  Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox