Real Influence w/ Joey Vaillancourt

Influencer marketing is today's hot topic as we discuss prospecting, outreach, and simplifying your influencer marketing program without using expensive software. Joining us is Yash Chavan, the founder of SARAL, an influencer operating system for e-commerce.   Affiliates sell products and influencers build brands. So if you want to build your brand, you're going to need to learn how to work with the right influencer.    Yash has a ton of experience as we break down how to get influencers to take a commission-based deal, where people are getting influencer marketing wrong, and the benefits of using influencer software.   Today's episode goes hard and all-in on the future of influencer marketing in a way that only people like Joey and Yash (who've been doing this for a while) can predict.    Join us on this influencer-focused in-depth interview as we learn how you can 'make them an offer they can't refuse'!    "If you can avoid making transactions, and focus on building relationships, that will compound into something meaningful to you in three to six months." ~ Yash Chavan   In this episode, we cover:   01:35 Welcome Yash Chavan  03:30 Yash's journey into influencer marketing 06:10 Why the system is more important than the software 08:32 The Future of Influencer Marketing 10:40 All Ships Rise (using Facebook ads) 11:30 Where are people getting influencer marketing wrong?  13:45 How to prospect a good fit for your brand 16:05 Understanding your objective with influencers  17:35 How to negotiate better long-term prices with influencers 21:05 What should you pay an influencer? 23:05 How to get influencers to take a commission-based deal  26:15 The benefits of using influencer software (rather than Google Sheets) 32:20 Why UX for influencer software is the gamechanger Connect with Yash! Yash Chavan -  https://www.linkedin.com/in/yctheman/ Yash Chavan 🕶️ (@yctheman) •  https://www.instagram.com/yctheman/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer  Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

What are the ways you can use affiliate marketing to grow your business? Kaitlyn Buskirk is the Co-Owner of Fractional Affiliate Management LLC, here today to impart wisdom on how to forge meaningful relationships while helping businesses thrive.   Kaitlyn is generously sharing her advanced strategies for both new and experienced affiliate marketers which is a must-listen for anyone who appreciates the value of building relationships to foster successful business growth.    Learn all the affiliate marketing abbreviations, acronyms, and conversion metrics to bring you up to speed in a fast-moving industry that is growing exponentially thanks to social media.    Find out how to get started in this lucrative industry or level up your skills as an affiliate manager, as well as what to look for in an affiliate marketing company.   It's all about the ROR, “Return On Relationships”, baby, as we explore working with influencers, mobile versus desktop, and the future of affiliate marketing in an episode that shines bright, just asking for you to come and see for yourself.    "Be present everywhere you're at. Everything you do, just be present and take it all in." ~ Kaitlyn Buskirk   In this episode, we cover:   04:15 What is Affiliate Marketing?   05:40 Using CPAs to add sustainable revenue to your business 06:40 Know your COGs! 07:45 How Kaitlin's (famous) mom helped her get started in the industry  09:35 The Power of Relationships and Reporting 10:50 Understanding Affiliate Marketing Abbreviations 12:40 Know the company and product you're representing 14:41 How to get into affiliate marketing? 18:25 What to look for in an affiliate marketing company 21:40 Understanding your goals to keep your affiliate manager motivated 22:55 The Future of Affiliate Marketing  25:35 Mobile versus Desktop 26:55 When to work with an influencer 29:50 ROR: Return On Relationships 33:40 How to hire an affiliate manager 36:25 Unpacking conversion metrics (so you can set bigger targets) 41:00 Kaitlyn's PartnerUp Power Move - Revealed! 50:20 Relationships equal dollars Connect with Kaitlyn https://www.linkedin.com/in/kaitlyn-buskirk-302b399b/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer  Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

Are you ready to learn the secret weapon for automating and scaling podcast ads to seven figures and beyond? Using Magellan AI, Joey is sharing his seven strategies to help you scale.   Gone are the days of sponsoring a show and hoping for the best in terms of ROI. And you can't always ask your friends what shows they're listening to either, or what ads are effective, to get an accurate gauge of what's working in the industry.    Joey has done the hard yards of measuring ad retention using spreadsheets and clumsy anecdotal evidence with big budgets in a bygone era. But now, thanks to Magellan AI he not only knows what to look for, but how to do it effectively, quantitatively, and expediently.   Learn how to find affinity shows, make brand outreach way easier, reverse engineer best ad creation practices, and so much more in today's majestic Magellan-centered episode that is a must-listen for all ardent podcasters out there.   In this episode, we cover:   01:40 Using AI to help you scale 02:20 Introducing an AI tool that can help you scale your brand 02:54 Strategy: Finding Affinity Shows 03:44 Automated ad checks for the WIN 05:57 Watching affinity brands that are advertised on new shows 06:30 Monitoring how existing shows are bringing on new advertisers 07:03 How to make brand OUTREACH way easier 08:05 Using Magellan to measure retention rates 09:55 How to spy on your competitors (observing best practices) 12:05 When to use ChatGPT to help figure out a sales formula   Resources: Magellan AI - https://2024.magellan.ai/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer  Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

How do you get to that magic $10 million dollar mark in business - and what do you need to do to double in size and growth?    Adam Elkaim is the COO of Vitality Now and is a powerhouse as a second-in-command integrator helping companies scale. Adam is simply the go-to in consulting for operations and he has achieved his success by curating think tanks for solving business problems for high-level entrepreneurs.    Today we explore how to create a culture of people who want the best for your company (just as you do), as you scale and succeed.  And we do this by learning how to overcome business obstacles with expert advice.    The type of advice where you have a bunch of entrepreneurs further down the road than you zeroing in on what's preventing you from taking your business to the next level.    Learn about superpowers, the importance of vulnerability, personal growth, productivity, and how to get accepted on a weekend away with Adam in an inspiring episode of PartnerUp that proves that just 20 minutes of the right focus and attention can lead to a million-dollar day.   In this episode, we cover:   09:30 How To Streamline Your Business Process (building an amazing team) 11:30 Asking Titans of Industry what their Biggest Challenge is 14:20 Learning to Ask the Right Questions for the Best Answer 18:25 Vulnerability as a Skill 21:25 Adam's panel of experts hone in on 'the problem' 26:30 What is the 3 Day ThinkTank all about?  31:20 Understanding Adam's application process 33:40 What Happens on a Weekend with Adam? 35:50 Check out 3daythinktank.com   Resources: Check out: https://3daythinktank.com/homenew   Connect with Adam Elkaim! https://www.linkedin.com/in/adamelkaim/     Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  

►►GET ONE-ON-ONE ADVICE FROM LEGENDARY ENTREPRENEURS → https://3daythinktank.com/homenew In this episode, I interviewed David Gonzalez, the "most connected man" in digital marketing. He's behind the Internet Marketing Party, a 15-year-old event that's hosted industry giants like Craig Clemens and Tai Lopez. David shared how he brings experts together to solve business challenges, resulting in seven-figure revenue boosts. He stressed the significance of focusing on the right issues and discussed his personal superpower: love. He also talked about his nonprofit focused on trauma resolution and upcoming think tank events. This episode offers insights on curated expertise, asking the right questions, and the transformative power of love in business and life.   In this episode, we cover:   00:00 - Introduction 09:44 - David's Superpower: Connecting People 14:27 - The Importance of Clarity in Business Growth 26:39 - The Three-Day Think Tank Event 32:27 - The Application Process for the Think Tank 36:04 - Upcoming Events and How to Apply 38:35 - David's Personal Reflections on Life and Retirement 41:01 - The Time Study Productivity Hack 44:46 - David's Nonprofit Organization: TRUTH 46:10 - The Book That Changed David's Life 47:51 - The Skill David Wishes He Developed Earlier: Vulnerability 50:08 - David's Vision for His Business: Scalability and Sellability Connect with David! https://www.instagram.com/mrdavegonzalez/ https://www.instagram.com/internetmarketingparty/ https://internetmarketingparty.com/austin   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  

What are the Top 3 Tactical Things an Ecommerce business can do to build their brand?    In the world of digital marketing, there’s a common sense approach that today’s guest espouses when it comes to marketing more than just your product to more than just your assumed customer avatar.   Mark deGrasse is President of DigitalMarketer, an e-learning company focused on skill development for marketing professionals, marketing agencies, and small business owners.    Mark’s valuable years of industry experience combined with the digital marketing network he operates in through his training programs and certifications makes him expertly positioned to share his sage advice on the route small businesses need to take to move from product to brand.   Learn about the Lifetime Value of a customer and why it’s more important than ever. Challenge the assumptions you’ve made about your ideal customer. Consider a potentially scary future where Google is creating organic content and doesn’t even need you anymore!   From AI tools that translate what you say using your voice in real time, to the future of successful brand partnerships, old-school marketing values stand up to new-school thinking in an episode of PartnerUp Profits that is at the vanguard of what it means to find your voice as a brand online.  "If you don’t have a personal brand, you don’t have anything." ~ Mark DeGrasse In this episode, we cover:   09:10 How does a product-based company transition to a brand? 10:02 Leveraging Brand Credibility to Sell What You Want 12:35 Understanding DigitalMarketer’s “Before and After Grid” 17:45 Three Tactical Things an Ecom Business can do to create their brand 24:25 How to Privatise your Following  25:30 How Google could Start Creating Content (and commercialize it) 27:10 The Future of Successful Brand Partnerships 30:40 Feedback Loops and Long Term Partners 33:05 Impactful AI tools that Mark can recommend 38:50 Mark’s new AI project:  Magazine Mark 45:25 What is Mark’s PartnerUp Profits Power Move? Resources:   Check out: https://www.heygen.com (AI language translation tool)   Connect with Mark! https://www.instagram.com/markdegrasse/p/C1kf1cRIBZP/  https://www.linkedin.com/in/mark-de-grasse-19a50127  https://markdegrasse.com/     Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox   

How do you scale to a seven (or even eight) figure marketing channel using podcast ads?    There's a lot to consider when building a partnership with the right podcast, from doing your research on listener reviews to to measuring the retention rate of existing advertisers.    Joey Vaillancourt is giving us the Five Most Important Things To Consider When Sponsoring A Podcast – plus one bonus AI podcast analytics app hot tip!     Learn about skipping through midroll ads, affinity brands, and why you're best steering clear of transactional partners as we PartnerUp with Joey on the business end of podcasting.    Glimpse into a podcasting future that looks bright if you know how to build relationships and do your homework first!    Joey's happy to help us make the homework fun with insights on podcast advertising that will help align your business ambitions even better.  "I continue to think that micro-influencers, micro podcasters are going to play a bigger role in the general scheme of things as we continue to evolve the content creator space." ~ Joey Vaillancourt In this episode, we cover:   02:00 Why Knowledge is Your Best Asset 02:30 Who ELSE is advertising on the show?  02:50 What are affinity brands? 03:30 How much advertising is present on the show? 05:08 Mission-based versus Transactional Partners 06:35 Researching the podcast reviews (customer testimonials) 10:15 Are your advertisers interest-aligned?  11:45 How to Build Long-Term Relationships 14:19 The Top 5 Considerations when Sponsoring a Podcast  15:15 What is the retention rate for an advertiser on a show? Resources:   Magellan AI - https://2024.magellan.ai/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox   

How do you PartnerUp with the right podcast production company to get your podcast ranked?    Today's guest is Luis Diaz, the CEO and Founder of Top10 Podcasts, a podcast ranking agency that has successfully launched over 300 podcasts with $1.6 million in traceable revenue back to his clients!   Luis shares his insider secrets on launching and growing a podcast by building partnerships and connections and leveraging a podcast as a networking tool.    Whether you're a beginner looking to get your podcast launched, or a pro trying to monetize what you're doing already, this episode is packed to the brim with awesome insight on how to understand the algorithm and reverse engineer your podcasting ambitions.    As always, with a PartnerUp angle in the mix as well!   "What should you do with your ranking, which is really where I think the magic is. So getting ranked is one thing, and staying there. But the next thing is: how do we use it to create a flywheel and create more momentum?" ~ Luis Diaz Resources: 40 Years of Zen - https://40yearsofzen.com/   In this episode we cover:    How do you develop a ranking strategy for your podcast? What questions should you ask your guests (from a potential partnership perspective)? Who should get into podcasting? How to get a podcast off the ground in 60 days The value of a giveaway system What's the bare minimum you need to get your podcast launched? How the algorithm works! Apple podcast ranking explained How to leverage your podcast ranking to create more business momentum The Future (and Present) of Podcasting   Connect with Luis Diaz! Luis Ryan Diaz (@luisryandiaz) • https://www.instagram.com/luisryandiaz/?hl=en www.top10podcasts.com/monetization-masterclass     Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

What does it mean to be truly vulnerable? And how can lead in business and in our family life while still expressing our insecurities as we learn and grow?   Our hometown boy Joey Vaillancourt is speaking from the heart today and hitting us up with some truth bombs about what it means to share your feelings of overwhelm and insecurity as you balance your family, business, and personal life.    He's sharing the Top 5 Things that he's done to personally Overcome his Vulnerabilities in an impactful episode that is at once inspiring and super practical.    Learn about 40 years of Zen and Jerry Seinfeld's secret to staying on track with his personal growth. Discover the true measure of growth and how to flip the script on gratitude - even when someone doesn't show you the appreciation you probably deserve.    Join Joey and PartnerUp Profits in this philosophically enriching episode that is the boost you need to lead in life, with Vulnerability taking you to Victory!   "Always express gratitude to somebody when you feel like you're not getting gratitude for yourself." ~ Joey Vaillancourt Resources: 40 Years of Zen - https://40yearsofzen.com/   In this episode we cover:   How to express gratitude to others What is 40 Years of Zen all about? Finding a non-biased opinion (getting on a culture call) Getting clear on your strengths and weaknesses Looking back on how far you’ve come  How to stay balanced   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

How can organizing your sock drawer increase your productivity? Welcome to 'Socks and Inbox', the first in a three-part series on productivity that is so damn good (and well named) it could almost have been its own podcast!    Host Joey Vaillancourt is coming in hot today, with original ideas on how to foster original, creative thought for you and your business.    He's asking us to challenge our basic assumptions for maximum return, and on top of that, he's encouraging us to develop a 'thinking time' process to keep us consistent with our new thinking strategies and thinking patterns.   And it all starts with those pesky missing socks that lead to the dilemma of what to do with our mismatched pairs!    Learn how to free yourself up from early morning clothing decisions to more robust email and time management as well as creative, original thinking in an episode of PartnerUp Profits that is guaranteed to give your productivity the boost it needs as you kickstart your year in style… barefoot or with matching socks,  you decide!   "Living through other people's lenses, and validating your own ideas through those lenses, is the death of original thinking." ~ Joey Vaillancourt Resources: The Keith Cunningham book Joey recommends - https://a.co/d/abmziAo   In this episode we cover:   03:00 How can we challenge our basic assumptions? 05:00 Inbox Zero! How to manage your inbox 07:50 Are you living through other people's lenses? 10:10 Do you have to wake up at 5am to be successful? 13:30 'Thinking Time' Fridays: scheduling creative time 16:14 Book Recommendation: 'The Road Less Stupid' by Keith Cunningham   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox