Real Influence w/ Joey Vaillancourt

In the competitive world of Video Sales Letters (VSLs), understanding the nuances that drive conversions can make or break your campaign. Christopher Encarnacion is a master in this field, transforming complex data into actionable insights to enhance VSL performance. From humble beginnings in church to the pinnacle of success with Six Pack Shortcuts, Chris has seen it all. He’s created VSLs that have generated hundreds of millions in revenue, proving time and again that he understands what it takes to convert viewers into buyers. Today, he’s here to reveal his secrets that have helped him generate over $1B for his clients using VSL Ads. From testing scripts to understanding data, and why not every pretty video will convert. Chris also shares his journey, touching on the importance of storytelling, the power of data, and why you need to focus on what works rather than what looks good.  If you’re struggling with your marketing efforts or looking to scale your business, Chris’s unique perspective on leveraging video sales letters to scale your business and create meaningful connections with your audience.     Connect with Chris Encarnacion https://chris78744.wixsite.com/vsl-adz-3  https://www.linkedin.com/in/chris-encarnacion-347179134/  chris@vsladz.com      Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Special Offer for Partner Up Profits Listeners  Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today! Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

In the world of business, there are visionaries and integrators. Then there's Tim Calise, the bridge-builder who helps both sides work together seamlessly to create explosive growth .   Imagine raising over $325 million for your investment company by the age of 25. That's exactly what Tim did before moving on to build a seven-figure tech-enabled fitness business alongside his wife. But his journey didn't stop there. Most recently, Tim was one of the four executive team members at GymLaunch, working alongside none other than Alex and Leila Hormozi. He oversaw the development and launch of ALAN, a SaaS company that grew from 0 to 20 million in ARR in just 6 months. Today, Tim is here to share his wealth of knowledge on what it takes to focus on the right levers in your business to double your day-one profits. He also dives into how to keep visionaries in their zone of genius and make operators even more effective by acting as a translator between both. Tim also touches on the power of leaving white space in your calendar for strategic and creative thinking. Just one or two game-changing decisions can transform your business, and it's crucial to give yourself the time and space to make them. Don't miss out on Tim's insights on leveraging affiliate and partnership strategies to scale your business.  Get a special gift from Tim Calise! DM @tim.calise on Instagram with the word “JOEY” now!   In this episode, we cover:   05:23 Tim's journey: From finance to fitness 06:34 Building GymLaunch and Prestige Labs 15:04 The role of a number two: Insights and reflections 24:23 Balancing business and lifestyle 31:03 Identifying challenges and evaluating core business functions 33:43 Pricing products correctly and leveraging partnerships and affiliates 37:06 Product-to-profit framework 44:59 Quickfire round 55:00 Final thoughts     Connect with Tim Calise https://timcalise.com/  https://www.linkedin.com/in/tcalise/  https://www.instagram.com/tim.calise      Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Special Offer for Partner Up Profits Listeners  Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today! Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

Spending countless hours crafting the perfect influencer campaign, only to see it fall flat can be frustrating. You know the product is great, but somehow, the message just isn't resonating with the audience. Sounds familiar? Most businesses struggle to optimize their influencer campaigns, leaving potential profits on the table. But what if you could skyrocket your conversion rates without breaking the bank or endlessly searching for new partners? In this episode, Haafiz Dossa, founder of Inflektion.ai, reveals his game-changing strategies to help you maximize the impact of your existing influencer partnerships.     With his unique blend of AI-powered tools and deep marketing expertise, Haafiz shares insider secrets to create highly targeted, personalized campaigns that convert like crazy. Discover how to:   Leverage AI to analyze your partners' audiences and create laser-focused messaging Dynamically insert personalized content to skyrocket engagement and conversions Automate tedious campaign management tasks, saving you time and money Optimize your influencer strategy based on your brand's unique stage and needs Whether you're a seasoned marketer or just starting with influencer partnerships, this episode will equip you with the tools and knowledge you need to take your campaigns to the next level. 🚀   Ready to see Inflektion.ai in action? Visit inflektion.ai and mention "Partner Up Profits" to get a special deal on this game-changing tool!     Connect with Haafiz Dossa https://inflektion.ai/  https://www.linkedin.com/in/haafiz      Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

Ready to take your brand to the next level by partnering with influencers?  In this episode, we dive into the process of landing your first influencer collaboration. From prospecting to outreach, we'll cover the essential steps to help you close the deal and kickstart your influencer marketing journey. What You'll Learn: Prospecting 101: How to find the right influencers for your brand Crafting the perfect outreach message: Tips for grabbing an influencer's attention Closing the deal: Strategies for negotiating and sealing the partnership Measuring success: Setting up tracking and creating feedback loops If you're a startup looking to gain traction or an established brand seeking to expand your reach, this episode is full of actionable advice to help you navigate the world of influencer marketing.  Get ready to partner up and watch your business grow!   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

Have you ever struggled to find a fair and effective way to compensate influencers or content creators? What if there was a method that ensured both parties felt valued and motivated?  Today, we explore the Hybrid Deal, a blend of flat rate and commission that benefits both brands and influencers. This episode gives insights and practical tips to help you create long-term, mutually beneficial partnerships. What You'll Learn: How to structure a Hybrid Deal: Understand the balance between flat rate and commission. Benefits for brands and influencers: Learn why this model works for both sides. Long-term partnership strategies: Discover how to build lasting relationships that drive success.   Whether you're a brand looking to maximize your marketing budget or an influencer seeking fair compensation, this episode will provide you with the tools you need to succeed.   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

Want to create a customer journey that keeps your audience engaged and coming back for more? 📦 Imagine receiving a package that makes you feel like a kid on Christmas morning, eagerly unwrapping a gift tailored just for you. What if every product you sell gives the same level of excitement and anticipation to your customers?      Most businesses often forget the power of tangible, personalized experiences. But what if we could bridge the gap between the online and offline world, creating customer journeys that leave a lasting impression? In this episode, we sit down with Mark Stern, founder of Custom Box Agency, who shares his insights on revolutionizing the customer journey by blending the physical and digital worlds through highly strategic and creative custom box experiences. With his unique background and expertise, Mark helps businesses optimize their customer journey, boost retention rates, and unlock new revenue streams. Discover how to:    Gamify your customer's journey with creative box experiences  Leverage QR codes and AI to create personalized, interactive experiences  Break free from the limitations of digital-only products and create perceived value  Optimize your customer acquisition, retention, and expansion strategies using custom boxes So, if you're ready to achieve a strong return on your investment, you won't want to miss this episode. Tune in now and get ready to transform the way you connect with your customers!     Connect with Mark Stern https://www.linkedin.com/in/marustern/   https://customboxagency.com/    Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.   

What have you been putting off because of fear? How would you feel if you took action and it worked out?   In this episode, I share personal stories and insights on how facing your fears and taking action can lead to incredible growth and transformation in your life and business.   Drawing inspiration from the book "Feel the Fear…and Do It Anyway" and my experience at the Powerful Living Experience event with David Bayer, I explore the importance of recognizing and overcoming limiting beliefs to achieve your goals.   Join me as I dive into the power of questioning assumptions, prioritizing your own needs, and making the impossible work in your favor.    What You'll Learn:   How to recognize and overcome limiting beliefs The importance of facing your fears and taking action Strategies for making the impossible work in your life and business   Whether you're looking to escape the 9-to-5, start a new venture, or simply take the next step in your personal growth journey, this episode will inspire you to feel the fear and do it anyway.   Remember, the win is in the action, not just the outcome. Tune in now, and let's partner up for success!   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

How can influencers create successful partnerships with brands and deliver tangible returns?   In this episode, we sit down with Eric Hinman, a content creator, ambassador, and consultant who specializes in helping wellness brands achieve exponential growth through effective influencer marketing strategies. With his expertise, Eric's clients have generated over $100 million in sales.   Eric emphasizes the importance of selecting ambassadors with genuine influence rather than mere fame, structuring collaborative long-term deals, and harnessing the transformative power of building communities and connecting people. He explains how brands should focus on finding creators with a strong product-market fit, who not only create engaging content but also cultivate communities, generate brand awareness, and introduce the brand to investors and other key industry players.   In addition to his professional insights, Eric shares his personal routine for maintaining productivity, the significance of crafting a memorable personal brand, and his aspiration to expand his impactful wellness retreats.   Don't miss out on Eric's valuable insights if you want to learn how to effectively leverage influencer marketing to grow your brand, foster long-lasting relationships with creators, and achieve a strong return on your investment. In this episode, we cover:   [00:11:43] Eric Hinman's journey to becoming an influencer marketer [00:15:33] The evolution of influencer marketing and what's changed since 2013 [00:18:40] The importance of building long-term relationships with creators [00:21:42] What to look for when searching for the right brands to work with as an influencer [00:25:15] Creative freedom in brand partnerships [00:28:57] Productivity hacks and daily routines for success [00:33:31] Embracing compound consistency for success [00:34:59] Navigating work-life balance and how to avoid burnout [00:39:00] Measuring the success of influencer partnerships beyond direct sales [00:49:05] 10 Quick Fire Questions: Getting to know Eric on a personal level Connect with Eric Hinman https://www.instagram.com/erichinman  Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

Are you leaving money on the table by not converting your Instagram followers into SMS subscribers? What if you could convert at least 5% of your passionate Instagram followers into devoted customers?   In this episode, we sit down with Jesse Clemmens, the co-founder of HiTide, a company that specializes in helping brands convert their social media followers into SMS and email subscribers. With years of experience in the advertising industry, working with companies like Google and Facebook, Jesse shares his insights on the importance of owning your customer and prospect lists and how to effectively use social media to grow your SMS and email lists.   Jesse explains how HiTide's unique tool allows brands to send automated direct messages to their engaged followers on Instagram, guiding them through a short subscription journey to join their SMS list. 🎁 Special Gift for My Listeners: Try HiTide for FREE and get a personal Instagram strategy session with Jesse Clemmens! Visit GoHiTide.com and mention this podcast to claim your exclusive offer!   This episode is a must-listen if you want to learn how to effectively leverage your social media following to grow your SMS and email lists, drive more revenue, and reduce your dependence on advertising. In this episode, we cover:   [00:05:47] The evolution of advertising and SMS marketing [00:14:40] The importance of owning your customer and prospect lists [00:18:08] The differences between email marketing and SMS marketing [00:24:41] The process of converting social media followers into SMS subscribers [00:34:32] Conversion rates and subscriber growth insights [00:37:41] Exclusive offer for my listeners [00:40:36] 10 Quick Fire Questions: Getting to know Jesse     Connect with Jesse Clemmens https://www.linkedin.com/in/jesseclemmens  Find Jesse Clemmens on this website: https://gohitide.com/ Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

Wondering how to grow your business through affiliate marketing? Do you feel like you're missing out on potential revenue because you don't have the right affiliate manager in place?   Today, we sit down with Amber Spears, a true expert in the field of affiliate marketing. Amber and her team at East 5th Avenue have generated over $28.3 million in sales and over 5 million leads for their clients in just the last two years.   Amber Spears is the co-founder of East 5th Avenue, a company that specializes in finding, training, and providing skill development for affiliate managers. She is a highly sought-after expert in the field of affiliate marketing and has helped more than 2,500 businesses achieve significant growth through her strategies and training programs. In addition, she is also the co-founder of the Four Rooms Mastermind (formerly Mimosa Mastermind), which is specifically designed for health, wellness, and personal development entrepreneurs.   In this episode, Amber shares her journey from being a first-generation college student to becoming a successful entrepreneur in the affiliate marketing industry. She discusses the importance of having a well-trained affiliate manager, the common mistakes businesses make when starting an affiliate program, and the future trends in affiliate marketing.   Amber's mission is to help businesses grow by providing them with the tools, knowledge, and support they need to succeed in the competitive world of online marketing.   If you want to learn how to build a successful affiliate program, find the right affiliate manager, and scale your business to new heights, this episode is a must-listen! In this episode, we cover:   [00:00:00] Introduction [00:01:09] Getting into the affiliate marketing industry [00:16:38] Common mistakes businesses make when starting an affiliate program and how to avoid them [00:25:28] The importance of having a well-trained affiliate manager [00:43:17] Success stories of businesses that have worked with East 5th Avenue to find and train affiliate managers [00:46:13] The future trends in affiliate marketing and how businesses can stay ahead of the curve [00:51:02] How to work with East 5th Avenue to find, train, and grow your affiliate program Connect with Amber Spears https://www.linkedin.com/in/amberspears/ https://www.ambermspears.com/ https://east5thavenue.com/ https://fourroomsmastermind.com/  Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox