Real Influence w/ Joey Vaillancourt

Influencer marketing continues to grow, but with so many platforms, how do you know which one to invest in for maximum ROI?    In this episode, I share my top three favorite influencer categories and reveal which one I believe will stand the test of time.   Stay tuned until the end, where I share insider tips on finding the best influencers in that category and how to negotiate the most favorable terms and pricing.   In this episode, we cover:   01:05 Three main influencer categories: pricing and risk assessment 06:50 Pros and cons of YouTube influencers 07:45 Pros and cons of social media influencers 08:52 Pros and cons of podcast advertising 09:48 The "Diversify, Multiply, and Amplify" strategy 11:50 Why YouTube is the wave of the future 13:12 How to identify and invest in micro-creators before they blow up 14:02 Using tools like Socialblade.com for influencer research 15:58 Negotiating rates based on influencer growth and performance   Connect with Me! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  

Want to launch an influencer campaign but want to save your limited budget? Or perhaps you've tried it before and have yet to see the results you hoped for.     Well, today, I will walk you through a practical scenario of how to invest $5,000 in influencer marketing to achieve a 10X return of $50,000 potentially. Tune in to discover actionable strategies and insights that can transform your approach to influencer marketing, especially if you’re operating on a tight budget. Here's what we cover in this episode: 00:45 Finding the right influencer 01:22 Step 1: Investing in the influencer and social post 01:46 Step 2: Getting the influencer's testimonial 02:56 Step 3: Setting up a retargeting sequence 03:55 Step 4: Using codes and links for attribution 05:27 Step 5: Asking for a repost 06:08 Step 6: Licensing their content 07:30 Step 7: Build a long-term relationship 09:55 Bonus tips for maximizing ROI Connect with Me! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com   

Tired of sending outreach messages and hearing nothing but crickets?    In today’s episode, I share five personalized strategies that can help you get more replies and build genuine connections. Whether you're cold DMing, cold calling, or even sending physical mailers, these tips will help you stand out and get your messages answered.   Don't let your outreach efforts go unnoticed. Tune in now to learn how to personalize your messages and build authentic connections.   Here's what we cover in this episode:   [0:00:00] Introduction [0:01:09] Common outreach mistakes [0:02:05] Step 1: Show genuine engagement [0:02:56] Step 2: Become part of their ecosystem [0:03:34] Step 3: Buy their products - Invest in their offerings [0:04:35] Step 4: Highlight specific details [0:05:45] Step 5: Provide value to your prospects Connect with Me! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Special Offer for Partner Up Profits Listeners  Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today! Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

Do you feel you're contributing more than your current salary reflects? It's time to take control of your career and financial future. In this episode, I share my journey of learning to ask for what I deserve and provide a step-by-step guide on how you can do the same. We cover everything from building the confidence to have that conversation with your boss, to creating your own compensation plan and measuring your impact. Don't let fear hold you back from earning what you're worth. Tune in now and learn how to approach this crucial conversation with professionalism and poise.     Get the full Script HERE. Connect with Me! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Special Offer for Partner Up Profits Listeners  Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today! Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

In the competitive world of Video Sales Letters (VSLs), understanding the nuances that drive conversions can make or break your campaign. Christopher Encarnacion is a master in this field, transforming complex data into actionable insights to enhance VSL performance. From humble beginnings in church to the pinnacle of success with Six Pack Shortcuts, Chris has seen it all. He’s created VSLs that have generated hundreds of millions in revenue, proving time and again that he understands what it takes to convert viewers into buyers. Today, he’s here to reveal his secrets that have helped him generate over $1B for his clients using VSL Ads. From testing scripts to understanding data, and why not every pretty video will convert. Chris also shares his journey, touching on the importance of storytelling, the power of data, and why you need to focus on what works rather than what looks good.  If you’re struggling with your marketing efforts or looking to scale your business, Chris’s unique perspective on leveraging video sales letters to scale your business and create meaningful connections with your audience.     Connect with Chris Encarnacion https://chris78744.wixsite.com/vsl-adz-3  https://www.linkedin.com/in/chris-encarnacion-347179134/  chris@vsladz.com      Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Special Offer for Partner Up Profits Listeners  Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today! Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

In the world of business, there are visionaries and integrators. Then there's Tim Calise, the bridge-builder who helps both sides work together seamlessly to create explosive growth .   Imagine raising over $325 million for your investment company by the age of 25. That's exactly what Tim did before moving on to build a seven-figure tech-enabled fitness business alongside his wife. But his journey didn't stop there. Most recently, Tim was one of the four executive team members at GymLaunch, working alongside none other than Alex and Leila Hormozi. He oversaw the development and launch of ALAN, a SaaS company that grew from 0 to 20 million in ARR in just 6 months. Today, Tim is here to share his wealth of knowledge on what it takes to focus on the right levers in your business to double your day-one profits. He also dives into how to keep visionaries in their zone of genius and make operators even more effective by acting as a translator between both. Tim also touches on the power of leaving white space in your calendar for strategic and creative thinking. Just one or two game-changing decisions can transform your business, and it's crucial to give yourself the time and space to make them. Don't miss out on Tim's insights on leveraging affiliate and partnership strategies to scale your business.  Get a special gift from Tim Calise! DM @tim.calise on Instagram with the word “JOEY” now!   In this episode, we cover:   05:23 Tim's journey: From finance to fitness 06:34 Building GymLaunch and Prestige Labs 15:04 The role of a number two: Insights and reflections 24:23 Balancing business and lifestyle 31:03 Identifying challenges and evaluating core business functions 33:43 Pricing products correctly and leveraging partnerships and affiliates 37:06 Product-to-profit framework 44:59 Quickfire round 55:00 Final thoughts     Connect with Tim Calise https://timcalise.com/  https://www.linkedin.com/in/tcalise/  https://www.instagram.com/tim.calise      Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Special Offer for Partner Up Profits Listeners  Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today! Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

Spending countless hours crafting the perfect influencer campaign, only to see it fall flat can be frustrating. You know the product is great, but somehow, the message just isn't resonating with the audience. Sounds familiar? Most businesses struggle to optimize their influencer campaigns, leaving potential profits on the table. But what if you could skyrocket your conversion rates without breaking the bank or endlessly searching for new partners? In this episode, Haafiz Dossa, founder of Inflektion.ai, reveals his game-changing strategies to help you maximize the impact of your existing influencer partnerships.     With his unique blend of AI-powered tools and deep marketing expertise, Haafiz shares insider secrets to create highly targeted, personalized campaigns that convert like crazy. Discover how to:   Leverage AI to analyze your partners' audiences and create laser-focused messaging Dynamically insert personalized content to skyrocket engagement and conversions Automate tedious campaign management tasks, saving you time and money Optimize your influencer strategy based on your brand's unique stage and needs Whether you're a seasoned marketer or just starting with influencer partnerships, this episode will equip you with the tools and knowledge you need to take your campaigns to the next level. 🚀   Ready to see Inflektion.ai in action? Visit inflektion.ai and mention "Partner Up Profits" to get a special deal on this game-changing tool!     Connect with Haafiz Dossa https://inflektion.ai/  https://www.linkedin.com/in/haafiz      Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

Ready to take your brand to the next level by partnering with influencers?  In this episode, we dive into the process of landing your first influencer collaboration. From prospecting to outreach, we'll cover the essential steps to help you close the deal and kickstart your influencer marketing journey. What You'll Learn: Prospecting 101: How to find the right influencers for your brand Crafting the perfect outreach message: Tips for grabbing an influencer's attention Closing the deal: Strategies for negotiating and sealing the partnership Measuring success: Setting up tracking and creating feedback loops If you're a startup looking to gain traction or an established brand seeking to expand your reach, this episode is full of actionable advice to help you navigate the world of influencer marketing.  Get ready to partner up and watch your business grow!   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

Have you ever struggled to find a fair and effective way to compensate influencers or content creators? What if there was a method that ensured both parties felt valued and motivated?  Today, we explore the Hybrid Deal, a blend of flat rate and commission that benefits both brands and influencers. This episode gives insights and practical tips to help you create long-term, mutually beneficial partnerships. What You'll Learn: How to structure a Hybrid Deal: Understand the balance between flat rate and commission. Benefits for brands and influencers: Learn why this model works for both sides. Long-term partnership strategies: Discover how to build lasting relationships that drive success.   Whether you're a brand looking to maximize your marketing budget or an influencer seeking fair compensation, this episode will provide you with the tools you need to succeed.   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

Want to create a customer journey that keeps your audience engaged and coming back for more? 📦 Imagine receiving a package that makes you feel like a kid on Christmas morning, eagerly unwrapping a gift tailored just for you. What if every product you sell gives the same level of excitement and anticipation to your customers?      Most businesses often forget the power of tangible, personalized experiences. But what if we could bridge the gap between the online and offline world, creating customer journeys that leave a lasting impression? In this episode, we sit down with Mark Stern, founder of Custom Box Agency, who shares his insights on revolutionizing the customer journey by blending the physical and digital worlds through highly strategic and creative custom box experiences. With his unique background and expertise, Mark helps businesses optimize their customer journey, boost retention rates, and unlock new revenue streams. Discover how to:    Gamify your customer's journey with creative box experiences  Leverage QR codes and AI to create personalized, interactive experiences  Break free from the limitations of digital-only products and create perceived value  Optimize your customer acquisition, retention, and expansion strategies using custom boxes So, if you're ready to achieve a strong return on your investment, you won't want to miss this episode. Tune in now and get ready to transform the way you connect with your customers!     Connect with Mark Stern https://www.linkedin.com/in/marustern/   https://customboxagency.com/    Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.