Real Influence w/ Joey Vaillancourt cover image

Real Influence w/ Joey Vaillancourt

Latest episodes

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Aug 12, 2024 • 14min

56. The 10 Best Ways to Partner w/ Youtube Influencers to Generate a Long-Term ROI

🎥 Ready to Monetize Your YouTube Channel? 🚀 If you're a small content creator, YouTuber, or video podcaster, this episode is your ticket to maximizing your revenue! Discover the top 10 placement strategies that brands love and learn how to leverage them to get paid more. Whether you’re looking to score your first brand deal or increase your current earnings, Joey Lioncorn breaks down the exact steps to make your content work for you. 📈 📊 Unlock the Secrets to Effective Ad Placements—from pre-rolls to licensing your content, we've got it all covered! Don't miss out on these actionable tips that can transform your channel into a money-making machine. 💸 #YouTubeMonetization #BrandDeals #InfluencerMarketing #ContentCreator #PartnerUpProfits   In this video: 00:06 - Monetization Opportunities for Content Creators 01:17 - Top 10 Ad Placement Strategies 03:41 - Integrating Products into Funnels 05:54 - Licensing Your Content 06:57 - Omnichannel Strategy for Maximum Monetization   Subscribe now for more expert tips on partnerships, influencers, and growing your business. Share your thoughts and experiences with influencer marketing in the comments below – let's learn and grow together! Connect with Me! https://www.instagram.com/joeyvaillancourt/ https://www.facebook.com/joey.vaillancourt.9/ https://www.linkedin.com/in/joey-vaillancourt/ https://www.youtube.com/@partnerupprofits https://www.partnerupprofits.com
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Aug 5, 2024 • 13min

55. YouTube Sponsorship Deals for Small YouTubers

Watch & Subscribe on Youtube - Here Are you a small YouTuber wondering how to attract brand deals and maximize your channel's earning potential? In this episode, I delve into effective strategies for small YouTubers to secure brand deals, focusing on key metrics and negotiation tactics. Stay tuned until the end to discover insider tips on pricing your content and leveraging growth metrics to negotiate favorable deals.   In this episode, we cover:   In this video: 00:00 Introduction 00:54 Understanding Impressions: 01:49 Maximizing Growth Potential 02:50 How to Price your Impressions 03:52 Post Roll 05:20 Bonus Tips Connect with Me! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com   
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Jul 29, 2024 • 23min

54. Micros to Millions: Why Small YouTube Channels are the Most Valuable and What to Look For

Want to land more brand deals, even with a small YouTube channel? In today's episode, I'm sharing the exact steps you can take to close more brand deals, even if you don't have a massive following. And here's the best part: your channel size could actually be your secret weapon!   If you're a brand looking to work with influencers, including YouTubers, listen up! I'm going to reveal the blueprint of what to look for in micro-influencers to maximize your ROI.   And don't go anywhere, because I'm saving the most valuable metric for last (spoiler alert: it's not subscriber count!). This “golden ticket” could be the key to unlocking a whole new world of opportunities for both influencers and brands alike. In this episode, we cover: 01:46 Step 1: Do subscribers matter? 02:17 Step 2: Consistency is key 03:10 Step 3: Analyzing views 04:05 Step 4: Pricing strategies 04:46 Step 5: Engagement metrics 05:29 Step 6: Ad saturation 06:33 Step 7: Finding brands to sponsor you 07:45 Step 8: Creative strategy 09:13 Step 9: Knowing your numbers 11:06 Step 10: The “golden ticket” metric 12:52 Case Study: Micro vs. Macro creators 16:20 How to calculate channel growth percentage 17:43 Crafting the perfect offer   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits https://www.partnerupprofits.com/branddeals
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Jul 22, 2024 • 14min

53. AI Influencers: Is This the Next Billion-Dollar Trend You Must Know About?

AI influencers are becoming a big deal in marketing. But what are they, and how can they help your business?   In this episode, I talk about AI influencers, their benefits, and how they might change the future of marketing.   Stick around until the end, where I share tips on using AI influencers to improve your marketing campaigns and increase your ROI. In this episode, we cover: 00:00 Introduction 01:49 What are AI Influencers? 02:36 Benefit 1: Saving time and money with one base video 03:02 Benefit 2: Rapid iterations and A/B testing 03:42 Benefit 3: Faster testing and optimization 04:10 Benefit 4: Customized audience targeting and language 05:05 Benefit 5: Enhancing customer journey with AI influencers 07:33 Will AI replace human influencers?   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com   
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Jul 15, 2024 • 24min

52. The Future of Influencer Marketing: My Top Picks for Profitable Strategies, Platforms, and Deal Structures

Influencer marketing continues to grow, but with so many platforms, how do you know which one to invest in for maximum ROI?    In this episode, I share my top three favorite influencer categories and reveal which one I believe will stand the test of time.   Stay tuned until the end, where I share insider tips on finding the best influencers in that category and how to negotiate the most favorable terms and pricing.   In this episode, we cover:   01:05 Three main influencer categories: pricing and risk assessment 06:50 Pros and cons of YouTube influencers 07:45 Pros and cons of social media influencers 08:52 Pros and cons of podcast advertising 09:48 The "Diversify, Multiply, and Amplify" strategy 11:50 Why YouTube is the wave of the future 13:12 How to identify and invest in micro-creators before they blow up 14:02 Using tools like Socialblade.com for influencer research 15:58 Negotiating rates based on influencer growth and performance   Connect with Me! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  
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Jul 8, 2024 • 17min

51. 10X Your ROI: 7 Steps to Transform $5K into $50K with Influencer Marketing (Exactly What I Would Do)

Want to launch an influencer campaign but want to save your limited budget? Or perhaps you've tried it before and have yet to see the results you hoped for.     Well, today, I will walk you through a practical scenario of how to invest $5,000 in influencer marketing to achieve a 10X return of $50,000 potentially. Tune in to discover actionable strategies and insights that can transform your approach to influencer marketing, especially if you’re operating on a tight budget. Here's what we cover in this episode: 00:45 Finding the right influencer 01:22 Step 1: Investing in the influencer and social post 01:46 Step 2: Getting the influencer's testimonial 02:56 Step 3: Setting up a retargeting sequence 03:55 Step 4: Using codes and links for attribution 05:27 Step 5: Asking for a repost 06:08 Step 6: Licensing their content 07:30 Step 7: Build a long-term relationship 09:55 Bonus tips for maximizing ROI Connect with Me! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com   
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Jul 1, 2024 • 14min

50. Transform Your Outreach Game: 5 Creative Strategies to Get Noticed (and Replies) Using Personalization

Tired of sending outreach messages and hearing nothing but crickets?    In today’s episode, I share five personalized strategies that can help you get more replies and build genuine connections. Whether you're cold DMing, cold calling, or even sending physical mailers, these tips will help you stand out and get your messages answered.   Don't let your outreach efforts go unnoticed. Tune in now to learn how to personalize your messages and build authentic connections.   Here's what we cover in this episode:   [0:00:00] Introduction [0:01:09] Common outreach mistakes [0:02:05] Step 1: Show genuine engagement [0:02:56] Step 2: Become part of their ecosystem [0:03:34] Step 3: Buy their products - Invest in their offerings [0:04:35] Step 4: Highlight specific details [0:05:45] Step 5: Provide value to your prospects Connect with Me! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Special Offer for Partner Up Profits Listeners  Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today! Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.
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Jun 24, 2024 • 19min

49. How To Get a Raise

Do you feel you're contributing more than your current salary reflects? It's time to take control of your career and financial future. In this episode, I share my journey of learning to ask for what I deserve and provide a step-by-step guide on how you can do the same. We cover everything from building the confidence to have that conversation with your boss, to creating your own compensation plan and measuring your impact. Don't let fear hold you back from earning what you're worth. Tune in now and learn how to approach this crucial conversation with professionalism and poise.     Get the full Script HERE. Connect with Me! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Special Offer for Partner Up Profits Listeners  Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today! Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.
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Jun 17, 2024 • 1h 12min

48. Unlocking the Power of Video Sales Letters: The Formula Used To Generate a Combine $700M+ Revenue w/ Christopher Encarnacion

In the competitive world of Video Sales Letters (VSLs), understanding the nuances that drive conversions can make or break your campaign. Christopher Encarnacion is a master in this field, transforming complex data into actionable insights to enhance VSL performance. From humble beginnings in church to the pinnacle of success with Six Pack Shortcuts, Chris has seen it all. He’s created VSLs that have generated hundreds of millions in revenue, proving time and again that he understands what it takes to convert viewers into buyers. Today, he’s here to reveal his secrets that have helped him generate over $1B for his clients using VSL Ads. From testing scripts to understanding data, and why not every pretty video will convert. Chris also shares his journey, touching on the importance of storytelling, the power of data, and why you need to focus on what works rather than what looks good.  If you’re struggling with your marketing efforts or looking to scale your business, Chris’s unique perspective on leveraging video sales letters to scale your business and create meaningful connections with your audience.     Connect with Chris Encarnacion https://chris78744.wixsite.com/vsl-adz-3  https://www.linkedin.com/in/chris-encarnacion-347179134/  chris@vsladz.com      Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Special Offer for Partner Up Profits Listeners  Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today! Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.
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Jun 10, 2024 • 57min

47. Unlocking Hidden Profits: The Power of a World-Class Number Two, Scaling Gym Launch (Hormozi Biz) and Partnerships w/ Tim Calise

In the world of business, there are visionaries and integrators. Then there's Tim Calise, the bridge-builder who helps both sides work together seamlessly to create explosive growth .   Imagine raising over $325 million for your investment company by the age of 25. That's exactly what Tim did before moving on to build a seven-figure tech-enabled fitness business alongside his wife. But his journey didn't stop there. Most recently, Tim was one of the four executive team members at GymLaunch, working alongside none other than Alex and Leila Hormozi. He oversaw the development and launch of ALAN, a SaaS company that grew from 0 to 20 million in ARR in just 6 months. Today, Tim is here to share his wealth of knowledge on what it takes to focus on the right levers in your business to double your day-one profits. He also dives into how to keep visionaries in their zone of genius and make operators even more effective by acting as a translator between both. Tim also touches on the power of leaving white space in your calendar for strategic and creative thinking. Just one or two game-changing decisions can transform your business, and it's crucial to give yourself the time and space to make them. Don't miss out on Tim's insights on leveraging affiliate and partnership strategies to scale your business.  Get a special gift from Tim Calise! DM @tim.calise on Instagram with the word “JOEY” now!   In this episode, we cover:   05:23 Tim's journey: From finance to fitness 06:34 Building GymLaunch and Prestige Labs 15:04 The role of a number two: Insights and reflections 24:23 Balancing business and lifestyle 31:03 Identifying challenges and evaluating core business functions 33:43 Pricing products correctly and leveraging partnerships and affiliates 37:06 Product-to-profit framework 44:59 Quickfire round 55:00 Final thoughts     Connect with Tim Calise https://timcalise.com/  https://www.linkedin.com/in/tcalise/  https://www.instagram.com/tim.calise      Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Special Offer for Partner Up Profits Listeners  Ready to see a 3 to 5x increase in your website conversions? Head over to inflektion.ai/partnerup for an exclusive 50% off Inflektion's AI personalization tool and elevate your partnership game today! Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer.    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox.

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