52. The Future of Influencer Marketing: My Top Picks for Profitable Strategies, Platforms, and Deal Structures

Influencer marketing continues to grow, but with so many platforms, how do you know which one to invest in for maximum ROI? 

 

In this episode, I share my top three favorite influencer categories and reveal which one I believe will stand the test of time.

 

Stay tuned until the end, where I share insider tips on finding the best influencers in that category and how to negotiate the most favorable terms and pricing.

 

In this episode, we cover:

 

01:05 Three main influencer categories: pricing and risk assessment

06:50 Pros and cons of YouTube influencers

07:45 Pros and cons of social media influencers

08:52 Pros and cons of podcast advertising

09:48 The "Diversify, Multiply, and Amplify" strategy

11:50 Why YouTube is the wave of the future

13:12 How to identify and invest in micro-creators before they blow up

14:02 Using tools like Socialblade.com for influencer research

15:58 Negotiating rates based on influencer growth and performance

 

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