Influencer marketing continues to grow, but with so many platforms, how do you know which one to invest in for maximum ROI? 

In this episode, I share my top three favorite influencer categories and reveal which one I believe will stand the test of time.

Stay tuned until the end, where I share insider tips on finding the best influencers in that category and how to negotiate the most favorable terms and pricing.

In this episode, we cover:

01:05 Three main influencer categories: pricing and risk assessment

06:50 Pros and cons of YouTube influencers

07:45 Pros and cons of social media influencers

08:52 Pros and cons of podcast advertising

09:48 The "Diversify, Multiply, and Amplify" strategy

11:50 Why YouTube is the wave of the future

13:12 How to identify and invest in micro-creators before they blow up

14:02 Using tools like Socialblade.com for influencer research

15:58 Negotiating rates based on influencer growth and performance

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