Real Influence w/ Joey Vaillancourt

54. Micros to Millions: Why Small YouTube Channels are the Most Valuable and What to Look For

Jul 29, 2024

22:32

Want to land more brand deals, even with a small YouTube channel? In today's episode, I'm sharing the exact steps you can take to close more brand deals, even if you don't have a massive following. And here's the best part: your channel size could actually be your secret weapon!

If you're a brand looking to work with influencers, including YouTubers, listen up! I'm going to reveal the blueprint of what to look for in micro-influencers to maximize your ROI.

And don't go anywhere, because I'm saving the most valuable metric for last (spoiler alert: it's not subscriber count!). This “golden ticket” could be the key to unlocking a whole new world of opportunities for both influencers and brands alike.

In this episode, we cover:

01:46 Step 1: Do subscribers matter?

02:17 Step 2: Consistency is key

03:10 Step 3: Analyzing views

04:05 Step 4: Pricing strategies

04:46 Step 5: Engagement metrics

05:29 Step 6: Ad saturation

06:33 Step 7: Finding brands to sponsor you

07:45 Step 8: Creative strategy

09:13 Step 9: Knowing your numbers

11:06 Step 10: The “golden ticket” metric

12:52 Case Study: Micro vs. Macro creators