Stacking Growth | The B2B Marketing Podcast

Natalie Marcotullio, a marketing strategist, discusses the benefits of leveraging influencers and advisors in B2B marketing. She explains Navattic's Advisor Program structure, the importance of alignment with ICP, and the role of direct revenue sharing. Key insights include maintaining advisor relationships, measuring ROI, and nurturing strategic partnerships. The podcast explores budget allocation, managing programs, and building credible influencer and advisor programs for effective marketing strategies.

Sidney Waterfall, an expert in optimizing the inbound buying experience, joins Steph Crugnola to discuss defining the inbound buying experience, ways to optimize the process, and core KPIs for measurement tools. They explore childhood snacks and delve into enhancing funnel conversion and efficiency through data analysis and segmentation of the buying process.

Marketing strategist Alice de Courcy discusses the shift from lead gen to demand gen strategy, focusing on revenue models and aligning with organizational targets. The conversation also covers metrics, KPIs for executive alignment, and practical aspects of transitioning strategies without overwhelming the organization.

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about how to craft your headlines and images to stand out, how to effectively manage budget, and how to balance other programs to make the most of your paid search. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Dave Gerhadt from Exit Five shares insights on leveraging social and community for demand creation in B2B. Topics include community building, influencer partnerships, and LinkedIn algorithm changes. Practical tips for digital strategies and the importance of authentic engagement are discussed.

Ryan Olestro, Senior Performance Marketing Manager, joins Steph Crugnola to discuss Paid Search Audits. They cover typical audit results, insights, and next steps to ensure clean and efficient data. Topics include optimizing bid strategies, audience targeting, and leveraging competitor insights for paid search tactics.

Ryan Olestro, a Senior Performance Marketing Manager, joins Steph Crugnola to discuss the foundations of a paid search audit, steps in the process, and key stakeholders' involvement. They highlight optimizing conversion points, refining keywords, and structuring campaigns for targeted results.

Marketing expert Megan Bowen discusses the shift from lead gen to demand gen for B2B SaaS companies, emphasizing data-driven decision-making and aligning strategies with business goals. The podcast explores the challenges of adapting marketing tactics, defining qualified leads, and balancing long-term brand building with short-term revenue generation.

Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about editing and distribution - how can you communicate with your editing team (or learn the tools yourself!) to follow through with your initial goals and vision. Also, once you have a final episode and many short clips to repurpose, how do you get them to your audience? See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠⁠.

Marketing expert Megan Bowen discusses the evolution of buyer behavior, emphasizing quality over quantity in demand gen strategies. She highlights high-intent sources, demand creation, capture, and conversion pillars, and the importance of clear CTAs and personalized messaging for successful campaigns.