Stacking Growth | The B2B Marketing Podcast The Only Constant Is Change | Megan Bowen on the Marketing, Demystified Podcast
Jun 24, 2024
Marketing expert Megan Bowen discusses the shift from lead gen to demand gen for B2B SaaS companies, emphasizing data-driven decision-making and aligning strategies with business goals. The podcast explores the challenges of adapting marketing tactics, defining qualified leads, and balancing long-term brand building with short-term revenue generation.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Navigating Challenges in Adapting Marketing Strategies for Growth
01:49 • 5min
The Significance of Data in Marketing Decision-Making and Measuring Success
06:50 • 4min
Defining Qualified Leads and Tailoring Outbound Sales Strategies
11:09 • 10min
Striking a Balance in Marketing Strategies
21:25 • 12min