The Only Constant Is Change | Megan Bowen on the Marketing, Demystified Podcast
Stacking Growth | The B2B Marketing Podcast
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The Significance of Data in Marketing Decision-Making and Measuring Success
This chapter emphasizes the critical need for accurate data in marketing campaigns to make informed decisions and measure success effectively. It also distinguishes between demand generation and lead generation, stressing the importance of measuring impactful metrics for meaningful business results.
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