Guest Megan Bowen, former COO turned CEO of Refine Labs, shares insights on scaling a service business, challenges of hyper-growth, and operational strategies. Topics include radical transparency, transitioning to a monthly retainer model, and evolving core strategies in B2B marketing.

Megan Bowen, CEO of Refine Labs and a B2B advertising strategist, shares her insights on launching successful paid ads. She highlights five crucial milestones that companies must achieve before investing in paid advertising, including honing in on the ideal customer and optimizing website conversions. Megan emphasizes the importance of a well-structured website and understanding target clients to maximize ad efficacy. She also compares different advertising channels, offering practical advice for B2B companies to enhance their marketing strategies.

Megan Bowen, CEO at Refine Labs, dives into the challenges of transitioning from COO to CEO, emphasizing the need for strategic delegation and leadership. She shares insights on utilizing LinkedIn to boost executive engagement and enhance company visibility. Megan discusses the importance of crafting compelling content and building authentic connections on the platform. Additionally, she reveals productivity strategies focused on energy management, encouraging leaders to engage personally with audiences to drive brand awareness.

Megan Bowen, CEO of Refine Labs, and Steven Schmidt dive into personal branding, operational excellence, and the value of long-form content. They discuss clarity in market messaging, scuba diving, and balancing personal aspirations with professional growth.

Megan Bowen, CEO at Refine Labs, dives into founder-led marketing and sales, emphasizing its power in building trust and credibility. She highlights how authentic content creation can streamline client relationships, especially on platforms like LinkedIn. Megan shares actionable tips for recruitment strategies and stresses the importance of aligning values with clients for long-term success. The conversation also touches on adapting to evolving sales strategies in the B2B SaaS landscape, making it a goldmine for anyone looking to enhance their business development approach.