

Incorporating Founder-Led marketing & Sales Into Your BizDev Strategy | Megan Bowen on Becoming a Hiring Machine
Aug 26, 2024
Megan Bowen, CEO at Refine Labs, dives into founder-led marketing and sales, emphasizing its power in building trust and credibility. She highlights how authentic content creation can streamline client relationships, especially on platforms like LinkedIn. Megan shares actionable tips for recruitment strategies and stresses the importance of aligning values with clients for long-term success. The conversation also touches on adapting to evolving sales strategies in the B2B SaaS landscape, making it a goldmine for anyone looking to enhance their business development approach.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
From Sales to B2B Marketing: A Journey
01:42 • 8min
The Power of Founder-Led Marketing
09:18 • 15min
Maximizing LinkedIn Presence for Recruiters
24:10 • 10min
Adapting Sales Strategies in a Changing Market
34:04 • 13min
The Value of Founder-Led Strategies in Career Growth
46:38 • 2min