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15min chapter
Incorporating Founder-Led marketing & Sales Into Your BizDev Strategy | Megan Bowen on Becoming a Hiring Machine
Stacking Growth | The B2B Go-to-Market Podcast
The Power of Founder-Led Marketing
This chapter explores the critical role of founder-led marketing in service-based businesses, where team expertise is the key product. It discusses how building trust through authentic interactions, particularly via content creation on platforms like LinkedIn, can streamline the sales process and enhance client relationships. Additionally, it highlights the importance of strategic client selection and alignment of values for long-term business success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode