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8min chapter
Incorporating Founder-Led marketing & Sales Into Your BizDev Strategy | Megan Bowen on Becoming a Hiring Machine
Stacking Growth | The B2B Go-to-Market Podcast
From Sales to B2B Marketing: A Journey
This chapter explores the speaker's transition from sales and customer success to a pivotal role in B2B marketing, emphasizing the value of prior experience in understanding customer needs. It highlights the challenges of founder-led sales and marketing, along with strategies for effectively engaging customers and establishing brand leadership.
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Discover
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