Stacking Growth | The B2B Go-to-Market Podcast cover image

Stacking Growth | The B2B Go-to-Market Podcast

Content Led Selling | Megan Bowen & Steven Schmidt, Magnetic Podcast

Apr 1, 2024
Megan Bowen, CEO of Refine Labs, and Steven Schmidt dive into personal branding, operational excellence, and the value of long-form content. They discuss clarity in market messaging, scuba diving, and balancing personal aspirations with professional growth.
44:00

Podcast summary created with Snipd AI

Quick takeaways

  • The value of long-form content and building an audience independent of social media platforms for effective marketing strategies.
  • Fostering innovation, embracing creativity, and driving continuous improvement in personal and professional pursuits for business growth and adaptability.

Deep dives

CEO's Reflections on Taking Over as CEO of Refine Labs

The CEO of Refine Labs reflects on the challenges and excitements of stepping into the role of CEO. She acknowledges the influence of the company's founder in establishing a strong brand presence and emphasizes the importance of maintaining a distinct identity while respecting the founder's legacy. Despite comparisons to the founder's accomplishments, she remains focused on her unique approach and contributions to the company's growth and evolution, highlighting the balance between respecting past achievements and forging her own path ahead.

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