Stacking Growth | The B2B Marketing Podcast
Content Led Selling | Megan Bowen & Steven Schmidt, Magnetic Podcast
Apr 1, 2024
Megan Bowen, CEO of Refine Labs, and Steven Schmidt dive into personal branding, operational excellence, and the value of long-form content. They discuss clarity in market messaging, scuba diving, and balancing personal aspirations with professional growth.
44:00
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Quick takeaways
- The value of long-form content and building an audience independent of social media platforms for effective marketing strategies.
- Fostering innovation, embracing creativity, and driving continuous improvement in personal and professional pursuits for business growth and adaptability.
Deep dives
CEO's Reflections on Taking Over as CEO of Refine Labs
The CEO of Refine Labs reflects on the challenges and excitements of stepping into the role of CEO. She acknowledges the influence of the company's founder in establishing a strong brand presence and emphasizes the importance of maintaining a distinct identity while respecting the founder's legacy. Despite comparisons to the founder's accomplishments, she remains focused on her unique approach and contributions to the company's growth and evolution, highlighting the balance between respecting past achievements and forging her own path ahead.
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