Stacking Growth | The B2B Go-to-Market Podcast cover image

Stacking Growth | The B2B Go-to-Market Podcast

Building Refine Labs - An Operational Perspective | Megan Bowen on the RevOps FM Podcast

May 20, 2024
Guest Megan Bowen, former COO turned CEO of Refine Labs, shares insights on scaling a service business, challenges of hyper-growth, and operational strategies. Topics include radical transparency, transitioning to a monthly retainer model, and evolving core strategies in B2B marketing.
45:20

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Refine Labs has significantly influenced B2B marketing strategies and set industry standards.
  • Operational excellence and transparent communication are crucial for driving agency success and employee trust.

Deep dives

Evolution of Refine Labs and Megan Bowen's Journey as CEO

Refine Labs, led by former CEO Chris Walker, has been pivotal in shaping B2B marketing strategies. Megan Bowen, who succeeded Chris as CEO, played a key role in refining operational aspects of the agency. Bowen's diverse background in sales, account management, and operations prepared her for the CEO role. She emphasized the significance of operational excellence in driving agency success.

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