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The Founder-Led Marketing Show
Megan Bowen: The CEO LinkedIn Playbook
Jun 11, 2024
Megan Bowen, CEO at Refine Labs, dives into the challenges of transitioning from COO to CEO, emphasizing the need for strategic delegation and leadership. She shares insights on utilizing LinkedIn to boost executive engagement and enhance company visibility. Megan discusses the importance of crafting compelling content and building authentic connections on the platform. Additionally, she reveals productivity strategies focused on energy management, encouraging leaders to engage personally with audiences to drive brand awareness.
49:42
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Quick takeaways
- Transitioning from COO to CEO requires letting go of established responsibilities and focusing on long-term goals and team trust.
- Leveraging LinkedIn effectively involves creating a balanced content strategy that enhances brand awareness while showcasing authentic leadership.
Deep dives
Challenges of Transitioning from COO to CEO
Transitioning from COO to CEO poses significant challenges, particularly in letting go of established responsibilities. The speaker emphasized the need for intentionality in moving away from familiar COO tasks and focusing on CEO-level objectives. This shift requires trusting team members to handle daily operations while the CEO concentrates on future planning and company growth. Recognizing and managing this daily challenge is crucial for an effective transition into a leadership role.
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