The Founder-Led Marketing Show Megan Bowen: The CEO LinkedIn Playbook
Jun 11, 2024
Megan Bowen, CEO at Refine Labs, dives into the challenges of transitioning from COO to CEO, emphasizing the need for strategic delegation and leadership. She shares insights on utilizing LinkedIn to boost executive engagement and enhance company visibility. Megan discusses the importance of crafting compelling content and building authentic connections on the platform. Additionally, she reveals productivity strategies focused on energy management, encouraging leaders to engage personally with audiences to drive brand awareness.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
From COO to CEO: Navigating Growth and Strategy
02:03 • 15min
Engaging CEOs on LinkedIn
16:41 • 20min
Building a Compelling Business Case through Personal and Measurable Examples
36:12 • 2min
Strategies for Effective LinkedIn Content Creation
37:53 • 4min
Mastering Productivity: Time and Energy Management
41:28 • 5min
The CEO as a Figurehead: Navigating LinkedIn Content
46:22 • 3min