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3min chapter
Megan Bowen: The CEO LinkedIn Playbook
The Founder-Led Marketing Show
The CEO as a Figurehead: Navigating LinkedIn Content
This chapter explores the pivotal role of a CEO as a company figurehead, focusing on the significance of authentic communication and thought leadership on platforms like LinkedIn. It highlights how personal engagement through content can enhance visibility more effectively than traditional PR, addressing the right strategies for CEOs to connect with their audience.
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Listen to the best highlights from the podcasts you love and dive into the full episode