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2min chapter
Megan Bowen: The CEO LinkedIn Playbook
The Founder-Led Marketing Show
Building a Compelling Business Case through Personal and Measurable Examples
This chapter explores the elements needed to build an effective business case for customers, using the Refine Labs example as a highlight. It underscores the importance of measurable impacts, personal stories, and having a clear goal to enhance audience connection and strategy effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode