Megan Bowen: The CEO LinkedIn Playbook
The Founder-Led Marketing Show
From COO to CEO: Navigating Growth and Strategy
This chapter explores the transition of a CEO who once served as COO, focusing on the evolution of priorities due to rapid company growth. It emphasizes the significance of customer acquisition, strategic hiring, and effective use of LinkedIn for marketing and recruitment. The dialogue highlights the challenges and successes faced in aligning content strategy with business goals while balancing online presence with operational effectiveness.
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