Do This Before Starting Paid Ads in B2B| Megan Bowen on Breaking B2B

Megan Bowen, CEO of Refine Labs and a B2B advertising strategist, shares her insights on launching successful paid ads. She highlights five crucial milestones that companies must achieve before investing in paid advertising, including honing in on the ideal customer and optimizing website conversions. Megan emphasizes the importance of a well-structured website and understanding target clients to maximize ad efficacy. She also compares different advertising channels, offering practical advice for B2B companies to enhance their marketing strategies.