Stacking Growth | The B2B Marketing Podcast
Do This Before Starting Paid Ads in B2B| Megan Bowen on Breaking B2B
Sep 9, 2024
Megan Bowen, CEO of Refine Labs and a B2B advertising strategist, shares her insights on launching successful paid ads. She highlights five crucial milestones that companies must achieve before investing in paid advertising, including honing in on the ideal customer and optimizing website conversions. Megan emphasizes the importance of a well-structured website and understanding target clients to maximize ad efficacy. She also compares different advertising channels, offering practical advice for B2B companies to enhance their marketing strategies.
45:08
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Quick takeaways
- Establishing a solid marketing foundation is crucial for B2B companies before investing in paid advertising to ensure success.
- Defining ideal customer profiles and creating compelling offers are essential steps to enhance paid ad effectiveness and increase conversions.
Deep dives
The Importance of Foundational Marketing Before Paid Ads
B2B companies should prioritize establishing a strong marketing foundation before committing to paid advertising. Relying on paid ads alone without a core strategy can lead to disappointing outcomes, as businesses may mistakenly view ads as a quick fix for generating leads and sales. A well-rounded approach entails focusing on essential marketing fundamentals, such as organic social media and customer engagement, which help build brand awareness without significant costs. By laying this groundwork first, companies can ensure that when they do invest in paid strategies, they are doing so from a place of strength.
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