The Importance of Foundational Marketing Before Paid Ads

B2B companies should prioritize establishing a strong marketing foundation before committing to paid advertising. Relying on paid ads alone without a core strategy can lead to disappointing outcomes, as businesses may mistakenly view ads as a quick fix for generating leads and sales. A well-rounded approach entails focusing on essential marketing fundamentals, such as organic social media and customer engagement, which help build brand awareness without significant costs. By laying this groundwork first, companies can ensure that when they do invest in paid strategies, they are doing so from a place of strength.