Do This Before Starting Paid Ads in B2B| Megan Bowen on Breaking B2B
Stacking Growth | The B2B Marketing Podcast
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The Importance of Website Clarity and Timing for Paid Ads in B2B
This chapter underscores the vital importance of a well-structured website in driving B2B sales, noting that potential customers often begin their journey there. It also discusses the strategic timing of investing in paid advertising, suggesting it should follow the achievement of significant revenue milestones like 10 million ARR.
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