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6min chapter
Do This Before Starting Paid Ads in B2B| Megan Bowen on Breaking B2B
Stacking Growth | The B2B Go-to-Market Podcast
Fundamentals Before Advertising
This chapter outlines five essential milestones that B2B startups should achieve before investing in paid advertising, including identifying the ideal customer and optimizing their website for conversions. It underscores the importance of organic marketing methods and having foundational elements in place to maximize the effectiveness of advertising spend.
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