Do This Before Starting Paid Ads in B2B| Megan Bowen on Breaking B2B
Stacking Growth | The B2B Marketing Podcast
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Navigating B2B Advertising Channels
This chapter discusses key strategic considerations for B2B companies when selecting advertising channels, particularly comparing Google Ads and LinkedIn Ads based on buyer intent. It emphasizes the need for understanding the target audience, refining messaging, and avoiding common pitfalls to enhance marketing effectiveness.
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