Stacking Growth | The B2B Marketing Podcast

Snacks 19: Paid Search Audit - Results, Insights, Next Steps

Jul 3, 2024
Guest
Ryan Olestro
Ryan Olestro, Senior Performance Marketing Manager, joins Steph Crugnola to discuss Paid Search Audits. They cover typical audit results, insights, and next steps to ensure clean and efficient data. Topics include optimizing bid strategies, audience targeting, and leveraging competitor insights for paid search tactics.
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Episode notes
1
Intro
00:00 • 6min
2
Optimal Frequency for Conducting Paid Search Audits and Performance Analysis
05:54 • 3min
3
Exploring Opportunities in Paid Search Optimization
08:26 • 2min
4
Exploring Targeting Strategies and Competitor Analysis for Paid Search
10:02 • 3min