Snacks 19: Paid Search Audit - Results, Insights, Next Steps
Stacking Growth | The B2B Marketing Podcast
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Optimal Frequency for Conducting Paid Search Audits and Performance Analysis
Learn about the importance of conducting a paid search audit regularly, especially after significant updates, to ensure alignment with business goals. The chapter stresses the need for a biannual paid search performance analysis for campaign optimization and avoiding pitfalls when expanding into new regions.
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