Ryan Olestro

Ryan Olestro, a Senior Performance Marketing Manager, joins Steph Crugnola to discuss the foundations of a paid search audit, steps in the process, and key stakeholders' involvement. They highlight optimizing conversion points, refining keywords, and structuring campaigns for targeted results.

Ryan Olestro, Senior Performance Marketing Manager, joins Steph Crugnola to discuss Paid Search Audits. They cover typical audit results, insights, and next steps to ensure clean and efficient data. Topics include optimizing bid strategies, audience targeting, and leveraging competitor insights for paid search tactics.