Stacking Growth | The B2B Marketing Podcast

Snacks 18: Running a Paid Search Audit

Jun 26, 2024
Guest
Ryan Olestro
Ryan Olestro, a Senior Performance Marketing Manager, joins Steph Crugnola to discuss the foundations of a paid search audit, steps in the process, and key stakeholders' involvement. They highlight optimizing conversion points, refining keywords, and structuring campaigns for targeted results.
Ask episode
Chapters
Transcript
Episode notes
1
Intro
00:00 • 5min
2
Optimizing Paid Search Campaigns for Targeted Results
05:06 • 4min
3
Importance of Roles in a Paid Search Audit Process
09:31 • 4min