Stacking Growth | The B2B Marketing Podcast

Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about tech - how can you set up your space to capture the best video and audio quality for your experience level and budget? See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠.

On today’s episode of Stacking Growth, Megan Bowen hosts Max Maurier, VP of Growth Marketing at Trellix, to talk about alignment. The central theme is the evolving necessity for marketing alignment beyond the traditional sales focus, especially emphasizing financial alignment. Max brings a fresh perspective to the table, highlighting the importance of aligning marketing with finance to understand how they measure success, which can often differ from what sales wants. Max shares insights from his extensive career, revealing that true alignment is multifaceted and involves understanding current state models, goals, and definitions before suggesting changes. He emphasizes the critical nature of building a business case rooted in financial metrics to achieve buy-in across various organizational levels. This episode is a must-listen for B2B marketers looking to shift their alignment strategies to include financial goals and overcome common challenges related to data quality and cross-functional collaboration. See the full video and more on our YouTube channel Stay on top of all Refine Labs news and events by subscribing to our newsletter

Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about how to set constructive and purposeful goals for content and video strategy. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠.

MJ Smith, CMO at CoLab, shares insights on updating a company's strategic narrative to align with market changes and internal innovations. She emphasizes the importance of integrating leadership ideas with customer feedback to create a cohesive message that resonates with sales teams and top prospects. The narrative reflects the link between engineering and manufacturing success, showing the impact of a well-crafted narrative on product quality and team alignment.

Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. In this episode they talk about giving feedback to get to the most collaborative final draft in an effective and positive way. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠.

From RevOps Corner: In this episode of The RevOps Corner, our host Eddie Reynolds sits down with Megan Bowen, CEO at Refine Labs – one of the top marketing agencies for B2B SaaS scale ups. You'll learn about: Hybrid marketing attribution (blending the attribution between software and self-reporting) Measuring the effectiveness of marketing all the way through to revenue And breaking it down by each channel within marketing that contributes to that revenue As well as the most common mistakes made in B2B SaaS marketing and how to fix them Refine Labs has some exciting content updates coming soon with their product, The Vault, where you can get access to everything you need to know to implement their strategies at your own company. Be sure to check it out!

Monica Beesting, Lead Designer, shares insights on maintaining brand identity, entertaining audiences, and creating scroll-stopping ads. They discuss unique ad design, crafting engaging content, and strategies for standing out in a competitive market.

Guest Megan Bowen, former COO turned CEO of Refine Labs, shares insights on scaling a service business, challenges of hyper-growth, and operational strategies. Topics include radical transparency, transitioning to a monthly retainer model, and evolving core strategies in B2B marketing.

Check out our new partnership with Aspireship⁠⁠⁠ Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. They talk about getting everyone on the same page when you begin to tackle designing (or re-designing) your company's creative strategy. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠ subscribing to our newsletter⁠⁠⁠.

Megan Bowen, an agency strategy expert, discusses the impact of changing buyer behavior on agencies. She highlights the importance of adapting agency playbooks to align with evolving buying habits. Megan offers tactical advice to CEOs on building a core strategy that works for sustainable growth.