Stacking Growth | The B2B Marketing Podcast

Megan Bowen, CEO of Refine Labs, and Steven Schmidt dive into personal branding, operational excellence, and the value of long-form content. They discuss clarity in market messaging, scuba diving, and balancing personal aspirations with professional growth.

Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs. In this episode, Ashley walks us through the metrics needed to create an efficient and comprehensive Demand Gen Dashboard. She gives an overview of the monthly and quarterly metrics to keep an eye on, and how to keep all of that information organized. See the video on our ⁠⁠⁠⁠YouTube Channel⁠

Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs. In this episode, Ashley talks through the philosophical standpoint of zooming out to look at Demand Gen as a holistic business outcome vs a highly segmented channel specific outcome. She also covers the differences between a traditional lead gen reporting and Refine Lab's unique approach See the video on our ⁠⁠⁠YouTube Channel⁠

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this episode, Evan talks through the Refine Labs Paid Media Strategy, and how it uses Create, Capture, and Convert Demand to make a smooth transition. He also discusses budgeting and how to implement the change in real time. See the video on our ⁠⁠YouTube Channel⁠

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this third episode, he covers results he has observed in companies that make the shift from Lead to Demand Gen and the fasibility of a mixed approach. See the video on our YouTube Channel

Refine Labs CEO Megan Bowen hosts Adam Robinson, CEO of Retention.com, to discuss R! B2B: a revolutionary new tool that's changing the game for outbound marketing. R! B2B goes beyond the typical account-level data provided by competitors and delivers personal-level website visitor identification. The tool captures invaluable intent signals by reporting which key decision-makers are visiting your site. Megan discusses how this cutting-edge technology aligns with Refine Labs' own philosophies and strategies, sharing her firsthand experience with the tool after just a few days of implementation. The episode dives into practical strategies on how to leverage these intent signals to foster genuine connections and drive effective sales outreach. With Adam's insights and Megan's keen interest in integrating the tool into Refine Labs' go-to-market strategy, listeners will gain a deep understanding of how to transform medium-intent website visits into high-intent business opportunities.

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In the second episode, Evan talks about the way the buyer journey has evolved into a more independent process, and defines Dark Social. See the video on our ⁠YouTube channel

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this first episode, he covers Demand Generation as it's defined right now, including Create, Capture, and Convert Demand. See the video on our YouTube channel

Sydney Sloan, CMO of Drata, discusses timing in your career and finding the right opportunity. She shares her experience of taking time off to recharge. Sydney emphasizes the need for balance and building relationships. She talks about measuring marketing impact, the changing landscape of marketing, including AI, and the importance of digital sophistication.

Lane Scott Jones, Head of Content at Zapier, talks about the challenges of transitioning from an agency to in-house role and the need for content to be seen as a strategic function. She shares insights into Zapier's content team structure and the impact of content on the company's ROI.