Stacking Growth | The B2B Marketing Podcast
Changing the Agency Playbook | Megan Bowen on the Agency Forward Podcast
May 13, 2024
Megan Bowen, an agency strategy expert, discusses the impact of changing buyer behavior on agencies. She highlights the importance of adapting agency playbooks to align with evolving buying habits. Megan offers tactical advice to CEOs on building a core strategy that works for sustainable growth.
38:27
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Quick takeaways
- Adapting to evolving buyer behavior is crucial for agencies, emphasizing the need for customer-centric strategies and relevant content.
- Many agencies struggle to update their marketing playbooks, hindering their ability to align with current market dynamics.
Deep dives
Changing Buyer Behavior and the Impact on Agencies
Buyer behavior has significantly evolved, with a shift towards extensive online research, reliance on peer reviews, and minimal engagement in formal sales processes. This change challenges traditional marketing strategies, emphasizing the need for agencies to adapt to customer preferences and offer relevant, informative content to facilitate purchasing decisions.
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