Changing the Agency Playbook | Megan Bowen on the Agency Forward Podcast
Stacking Growth | The B2B Marketing Podcast
Adapting to Changing Buyer Behavior
The chapter explores how modern buyers have shifted to online research and peer recommendations before engaging in sales processes, impacting agency strategies. It emphasizes the challenge of aligning software solutions with underlying process problems and the tendency to revert to outdated strategies under pressure. The conversation stresses the importance of balancing outbound sales strategies with a customer-centric marketing approach for sustainable growth.
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