Stacking Growth | The B2B Marketing Podcast
Snacks Episode 13: How to Create Scroll Stopping Creative
May 22, 2024
Monica Beesting, Lead Designer, shares insights on maintaining brand identity, entertaining audiences, and creating scroll-stopping ads. They discuss unique ad design, crafting engaging content, and strategies for standing out in a competitive market.
09:15
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Quick takeaways
- Maintain brand identity by creating unique ad designs that reflect values.
- Incorporate engaging elements like humor and bold graphics to captivate viewers.
Deep dives
Creating Unique Ad Designs
Designers aim to create unique ad designs that stand out by manipulating elements like color, shapes, and textures. By considering subtle changes like applying gradients or altering backgrounds, designers can transform the same photo into different ad variations. The goal is to avoid replicating competitors' styles and focus on crafting something distinct that reflects the brand's identity and values.
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