Stacking Growth | The B2B Marketing Podcast

Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about how to set constructive and purposeful goals for content and video strategy. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠.

MJ Smith, CMO at CoLab, shares insights on updating a company's strategic narrative to align with market changes and internal innovations. She emphasizes the importance of integrating leadership ideas with customer feedback to create a cohesive message that resonates with sales teams and top prospects. The narrative reflects the link between engineering and manufacturing success, showing the impact of a well-crafted narrative on product quality and team alignment.

Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. In this episode they talk about giving feedback to get to the most collaborative final draft in an effective and positive way. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠.

From RevOps Corner: In this episode of The RevOps Corner, our host Eddie Reynolds sits down with Megan Bowen, CEO at Refine Labs – one of the top marketing agencies for B2B SaaS scale ups. You'll learn about: Hybrid marketing attribution (blending the attribution between software and self-reporting) Measuring the effectiveness of marketing all the way through to revenue And breaking it down by each channel within marketing that contributes to that revenue As well as the most common mistakes made in B2B SaaS marketing and how to fix them Refine Labs has some exciting content updates coming soon with their product, The Vault, where you can get access to everything you need to know to implement their strategies at your own company. Be sure to check it out!

Monica Beesting, Lead Designer, shares insights on maintaining brand identity, entertaining audiences, and creating scroll-stopping ads. They discuss unique ad design, crafting engaging content, and strategies for standing out in a competitive market.

Guest Megan Bowen, former COO turned CEO of Refine Labs, shares insights on scaling a service business, challenges of hyper-growth, and operational strategies. Topics include radical transparency, transitioning to a monthly retainer model, and evolving core strategies in B2B marketing.

Check out our new partnership with Aspireship⁠⁠⁠ Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. They talk about getting everyone on the same page when you begin to tackle designing (or re-designing) your company's creative strategy. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠ subscribing to our newsletter⁠⁠⁠.

Megan Bowen, an agency strategy expert, discusses the impact of changing buyer behavior on agencies. She highlights the importance of adapting agency playbooks to align with evolving buying habits. Megan offers tactical advice to CEOs on building a core strategy that works for sustainable growth.

Megan joined Timy to chat about the facets of her life and career that led her to be the leader she is today. Their discussion encompasses Megan’s initial aspirations, followed by critical decisions that were instrumental in her success. Her story offers both motivation and practical advice for aspiring professionals. Megan elaborates on her significant life experiences, highlighting the distinct concepts of self-assurance and self-worth. Her professional trajectory is distinguished by notable accomplishments, especially in the areas of customer retention and relationship management. Megan engages in a nuanced exploration of leadership from a female vantage point. She offers striking observations on the prejudices and obstacles encountered by women in a professional setting, providing a frank examination of her progression through a challenging and noteworthy career. See the full video and more on our YouTube channel Stay on top of all Refine Labs news and events by subscribing to our newsletter. The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here.

Check out our new partnership with Aspireship⁠⁠ Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking. In this episode, Sidney goes into Hybrid Attribution - the do's and don'ts, and how to get leadership buy-in. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠ subscribing to our newsletter⁠⁠.