Stacking Growth | The B2B Marketing Podcast

Megan Bowen, CEO at Refine Labs, dives into founder-led marketing and sales, emphasizing its power in building trust and credibility. She highlights how authentic content creation can streamline client relationships, especially on platforms like LinkedIn. Megan shares actionable tips for recruitment strategies and stresses the importance of aligning values with clients for long-term success. The conversation also touches on adapting to evolving sales strategies in the B2B SaaS landscape, making it a goldmine for anyone looking to enhance their business development approach.

Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik digs into the do's and don'ts of copywriting, how to approach a style guide, and staying ahead of the competition without sacrificing your why. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

From Unpolished MBA Podcast: Megan Bowen, CEO of Refine Labs, joined us to discuss innovative marketing strategies. Megan, a recognized figure in the marketing industry with a 17-year career in B2B SaaS companies, shares insights on common marketing leadership mistakes under pressure for revenue targets, the necessity of organizational alignment, and the importance of high-quality lead acquisition. The conversation touches on organic social strategies, collaborative forecasting for realistic goal setting, and the utilization of data for improved marketing decisions. The episode is filled with practical advice for business owners, marketing leaders, and those looking to optimize their company’s growth strategies within budget constraints.

Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik covers how to stay consistent with your brand's voice while finding ways to stand out and break through the noise in saturated markets. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In our June Expert Session, Chris Walker was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. They discuss Kyle's rich experience in hyper-competitive industries, from his days at Looker and Clari to his current role at Copy AI. They emphasize the importance of having a unique message and strategy to compel potential customers and drive business success. Kyle shares invaluable insights into the balance between speed and perfection in go-to-market strategies, practical tips on utilizing AI for SEO and content creation, and how to enable smaller marketing teams to punch above their weight with limited resources. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

In this engaging discussion, senior copywriter Erik Sena shares his expertise on establishing a unique brand voice. He emphasizes the importance of understanding your brand's core purpose and 'why' to resonate with your audience. Erik dives into strategies like competitor research and market analysis that help craft a distinctive identity. With practical insights, he underscores how a consistent brand voice can set businesses apart in a crowded market, making it easier for customers to connect.

In this enlightening discussion, Peep Laja, an expert in customer insights and messaging validation, shares his expertise on effective demand generation strategies. He emphasizes the power of clear, compelling messaging and the importance of testing it through constant feedback. Peep highlights how qualitative research can refine marketing approaches, attract ideal customers, and enhance sales velocity. The conversation also underlines the pitfalls of neglecting customer insights and the need for ongoing engagement to keep marketing strategies aligned with evolving customer needs.

Sidney Waterfall, a specialist in enhancing inbound buying experiences, shares his insights on increasing conversion rates. He emphasizes the importance of a well-prepared first meeting and effective research. Sidney discusses the critical role of collaboration between sales and marketing, along with leveraging CRM systems as a single source of truth. He also provides actionable strategies for optimizing the lead-to-close funnel and tracking KPIs to ensure successful deal closures.

Crissy Saunders, a Marketing Operations specialist, and Charlie Saunders, a Demand Strategies expert, share their wisdom on navigating the complexities of B2B marketing measurement. They explore crucial frameworks for pipeline tracking and the alignment of marketing and sales data. Highlighting common pitfalls in data management, they stress the importance of a unified data model. With insights on CRM integration challenges and the intricacies of buyer intent, they provide strategies to enhance marketing efficacy and improve conversion rates.

Sidney Waterfall joins the host to discuss optimizing inbound buying experience and funnel conversions. They emphasize capturing and qualifying information effectively, simplifying forms, leveraging technology for data enrichment, and passing qualified leads to the right sales team for improved conversion rates.