Stacking Growth | The B2B Marketing Podcast

Marketing strategist Alice de Courcy discusses the shift from lead gen to demand gen strategy, focusing on revenue models and aligning with organizational targets. The conversation also covers metrics, KPIs for executive alignment, and practical aspects of transitioning strategies without overwhelming the organization.

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about how to craft your headlines and images to stand out, how to effectively manage budget, and how to balance other programs to make the most of your paid search. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Dave Gerhadt from Exit Five shares insights on leveraging social and community for demand creation in B2B. Topics include community building, influencer partnerships, and LinkedIn algorithm changes. Practical tips for digital strategies and the importance of authentic engagement are discussed.

Ryan Olestro, Senior Performance Marketing Manager, joins Steph Crugnola to discuss Paid Search Audits. They cover typical audit results, insights, and next steps to ensure clean and efficient data. Topics include optimizing bid strategies, audience targeting, and leveraging competitor insights for paid search tactics.

Ryan Olestro, a Senior Performance Marketing Manager, joins Steph Crugnola to discuss the foundations of a paid search audit, steps in the process, and key stakeholders' involvement. They highlight optimizing conversion points, refining keywords, and structuring campaigns for targeted results.

Marketing expert Megan Bowen discusses the shift from lead gen to demand gen for B2B SaaS companies, emphasizing data-driven decision-making and aligning strategies with business goals. The podcast explores the challenges of adapting marketing tactics, defining qualified leads, and balancing long-term brand building with short-term revenue generation.

Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about editing and distribution - how can you communicate with your editing team (or learn the tools yourself!) to follow through with your initial goals and vision. Also, once you have a final episode and many short clips to repurpose, how do you get them to your audience? See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠⁠.

Marketing expert Megan Bowen discusses the evolution of buyer behavior, emphasizing quality over quantity in demand gen strategies. She highlights high-intent sources, demand creation, capture, and conversion pillars, and the importance of clear CTAs and personalized messaging for successful campaigns.

Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about tech - how can you set up your space to capture the best video and audio quality for your experience level and budget? See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠.

On today’s episode of Stacking Growth, Megan Bowen hosts Max Maurier, VP of Growth Marketing at Trellix, to talk about alignment. The central theme is the evolving necessity for marketing alignment beyond the traditional sales focus, especially emphasizing financial alignment. Max brings a fresh perspective to the table, highlighting the importance of aligning marketing with finance to understand how they measure success, which can often differ from what sales wants. Max shares insights from his extensive career, revealing that true alignment is multifaceted and involves understanding current state models, goals, and definitions before suggesting changes. He emphasizes the critical nature of building a business case rooted in financial metrics to achieve buy-in across various organizational levels. This episode is a must-listen for B2B marketers looking to shift their alignment strategies to include financial goals and overcome common challenges related to data quality and cross-functional collaboration. See the full video and more on our YouTube channel Stay on top of all Refine Labs news and events by subscribing to our newsletter