

Expert Session: Repurposing Website Content for Ad Creative with Matthew Sciannella
4 snips Oct 7, 2024
Matthew Sciannella, Senior Director of DemandGen at Refine Labs, shares his expertise on optimizing content for ad strategies. He discusses the shift from paid search to paid social, emphasizing the need to understand user behavior. Matthew highlights leveraging existing website content into engaging formats like carousel ads and short videos. He also explores measuring LinkedIn ad engagement through metrics like dwell time and the importance of storytelling. Collaboration with creative teams is essential for effective content repurposing in compliance-heavy industries.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Maximizing Website Content for Social Media Success
03:15 • 13min
Understanding LinkedIn Ad Engagement Metrics
16:14 • 2min
Maximizing Content Reach through Strategic Repurposing
18:24 • 16min
Strategic Literacy Branding
34:32 • 4min
Navigating Compliance in B2B Content Marketing
38:33 • 6min