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16min chapter
Expert Session: Repurposing Website Content for Ad Creative with Matthew Sciannella
Stacking Growth | The B2B Go-to-Market Podcast
Maximizing Content Reach through Strategic Repurposing
This chapter emphasizes the critical role of strategic planning in repurposing website content for advertising, focusing on effective distribution across various media formats. It highlights common challenges companies face, such as failing to create optimized shorter versions of longer content, and underscores the importance of collaboration with creative teams. By exploring the nuances of messaging for different audiences and the value of multimedia, it advocates for a thoughtful approach to enhance marketing efforts and audience engagement.
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