
Matthew Sciannella
Senior Director of Demand Generation at Refine Labs. Contributes expertise in digital marketing and demand generation.
Best podcasts with Matthew Sciannella
Ranked by the Snipd community

4 snips
Oct 7, 2024 • 45min
Expert Session: Repurposing Website Content for Ad Creative with Matthew Sciannella
Matthew Sciannella, Senior Director of DemandGen at Refine Labs, shares his expertise on optimizing content for ad strategies. He discusses the shift from paid search to paid social, emphasizing the need to understand user behavior. Matthew highlights leveraging existing website content into engaging formats like carousel ads and short videos. He also explores measuring LinkedIn ad engagement through metrics like dwell time and the importance of storytelling. Collaboration with creative teams is essential for effective content repurposing in compliance-heavy industries.

Nov 4, 2024 • 56min
2025 Planning and Goal Setting | Refine Labs B2B Marketing Roundtable
Ciara Hopkins, VP of Demand Generation at Refine Labs, and Matthew Sciannella, Senior Director of Demand Generation, bring their B2B marketing expertise to the table. They discuss the evolving landscape of B2B marketing post-pandemic, stressing the importance of adaptability and long-term growth. Key topics include the critical role of brand awareness despite immediate ROI pressures, the need for a strategic content approach tailored to customer journeys, and leveraging historical data for data-driven marketing goals. This insightful conversation is a roadmap for success in a competitive environment.