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Expert Session: Repurposing Website Content for Ad Creative with Matthew Sciannella

Stacking Growth | The B2B Marketing Podcast

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Maximizing Website Content for Social Media Success

This chapter explores how businesses can effectively leverage existing website content to enhance paid social media campaigns, focusing on the alignment of messaging and user engagement. It also emphasizes the importance of creative ad formats, such as videos and carousel ads, to demonstrate product capabilities and address user challenges in the education sector.

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