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Stacking Growth | The B2B Go-to-Market Podcast
Building a Podcast: Roles That Influence B2B Growth Strategy | Feat: Evan Hughes and Steph Crugnola
Oct 21, 2024
Evan Hughes and Steph Crugnola from Refine Labs share their expertise on leveraging podcasting for B2B growth. They discuss the four critical roles in podcasting: architect, host, creative, and distributor, emphasizing how each contributes to success. The duo highlights the importance of clear strategies, audience engagement, and inclusive storytelling. They also touch on adapting to the digital landscape and the significance of content distribution across platforms, making podcasting a powerful tool for connection and brand storytelling in tech.
33:38
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Quick takeaways
- Podcasting serves as a vital tool for B2B growth by facilitating effective brand storytelling and meaningful audience engagement.
- Filling key roles like architect, expert, creative, and distributor ensures a well-organized podcast that effectively reaches its target audience.
Deep dives
The Power of Podcasting for Brand Storytelling
Podcasting is an effective medium for conveying a brand's story and values, as it allows for diverse content styles, including education, entertainment, and expert commentary. This format capitalizes on the shift in consumer behavior over the last decade, where individuals seek content they can engage with during their daily activities, such as commuting or exercising. The ease of repurposing podcast content for various platforms further enhances its reach and impact. As technology advances, podcasting positions itself as an essential tool for businesses aiming to engage their audience meaningfully.
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