Evan Hughes and Steph Crugnola from Refine Labs share their expertise on leveraging podcasting for B2B growth. They discuss the four critical roles in podcasting: architect, host, creative, and distributor, emphasizing how each contributes to success. The duo highlights the importance of clear strategies, audience engagement, and inclusive storytelling. They also touch on adapting to the digital landscape and the significance of content distribution across platforms, making podcasting a powerful tool for connection and brand storytelling in tech.
