The Futur with Chris Do

In this insightful discussion, Matt Essam, a design and marketing consultant and author, shares his wisdom on personal branding. He highlights that building a brand isn't about seeking fame but rather being credible and trustworthy. The duo delves into the importance of the Know–Like–Trust framework and how social proof enhances reputation. They also explore transitioning from traditional networking to effective LinkedIn strategies and the necessity of being findable to attract opportunities. Essential takeaways include focusing on substance and the strategic balance of giving value first.

In this conversation, Priscilla Lau, a strategist and founder of Representation Matters, shares her unconventional journey from Google and YouTube to helping creators thrive. She discusses the importance of building authentic partnerships in the creator economy. Listeners gain insights into embracing one's identity, the significance of style in business, and the concept of the 'zone of genius.' Priscilla also shares candid advice on balancing personal life with professional aspirations, making this a must-listen for creative minds seeking authenticity in their careers.

Jasmin Alic, a copywriter and former rapper known for his vibrant presence on LinkedIn, shares insights on mastering online engagement. He emphasizes the power of meaningful comments over relentless posting. Listeners learn how to build trust and community through authentic interactions, rather than focusing solely on metrics. Jasmin also reflects on his transformation from hip-hop to copywriting, revealing how discipline and rhythm influence persuasive writing. He encourages embracing personal storytelling and consistent engagement as keys to visibility.

Jodie Cook, entrepreneur and author, dives into the hidden costs of achieving internet fame. She discusses the overwhelming pressures of social media, such as relentless DMs and parasocial relationships. Listeners will learn strategies for setting boundaries and efficiently managing interactions with automation. Jodie also explores the challenges of maintaining authenticity online, the emotional toll of recognition, and why pricing coaching calls wisely is crucial for protecting energy while enhancing client results.

Troy Plota, a fashion photographer turned app developer, shares his compelling journey from shooting celebrities like Mariah Carey to innovating with technology. He reflects on a pivotal $35K payday, and the trials of unpaid work with clients like Toni Braxton. Troy discusses the exploitation of artists and argues for DAOs as a solution for fair compensation. His groundbreaking app that turns static images into motion highlights the friction between art and tech. Tune in for insights on resilience in the creative industry!

Allan Dib, bestselling author of "The One-Page Marketing Plan," joins to share insights on timeless marketing truths amidst AI noise. He discusses the importance of fundamental principles and warns against over-reliance on automation. Creativity, authenticity, and simple human connections are highlighted as key differentiators. Allan also explores obscurity vs. theft, advocating for giving away ideas to create value and opportunities. Plus, he introduces the barbell strategy to enhance marketing effectiveness in a competitive landscape.

Stan Nwaeze, a self-taught designer, filmmaker, and creative entrepreneur, shares his inspiring journey from Nigeria to building a versatile career in branding and UI/UX. He highlights the value of sharing knowledge online and how documenting your creative process fosters authenticity. Conversations touch on faith and identity in the creator economy, navigating unpaid work for visibility, and the art of storytelling through effective content creation. With insights into mastering tone and pacing, Stan provides a roadmap for resilience and standing out in a competitive landscape.

Jodie Cook, an entrepreneur and author who transitioned from running a social media agency to focusing on coaching, dives into the complexities of identity and societal expectations. She and Chris Do discuss the impact of schools and parental expectations on self-worth. They emphasize the difference between praise and gratitude in relationships, and the dangers of living for weekends as a sign of misalignment. Jodie shares practical strategies for embracing authenticity and silencing external judgments, inspiring listeners to unapologetically own their stories.

In this conversation, Hector Garcia, a CPA and influential voice in the QuickBooks world, shares his journey from Venezuela to becoming a YouTube sensation. He discusses how documenting his accounting experiences online led to a successful firm and new ventures. Hector emphasizes the power of generosity and authentic relationships in business. He reveals his diverse revenue streams, from affiliate marketing to software development, and explores the balance between personal branding and professional ethics. This insightful dialogue is a roadmap for anyone looking to reinvent themselves.

In a captivating discussion, Greg Logan, founder of Narrativity and author of 'Creating a Blockbuster Brand', reveals how Hollywood storytelling can elevate brand narratives. He discusses the universal appeal of the Hero’s Journey and outlines three key storytelling rules. Greg emphasizes the importance of emotional connections in branding, sharing his four-day process to help businesses craft unforgettable stories. Learn how to avoid the 'we're amazing' trap and define your brand's quest for impactful engagement.