Marketing Against The Grain

Can AI really create viral videos in under 6 minutes? Discover how to leverage AI to craft engaging short-form content by selecting the best talking points from lengthy videos. Learn the importance of creating effective video templates that captivate viewers. The discussion also highlights the necessity of personalizing AI-generated content to match your unique style, ensuring authenticity while maximizing marketing impact. Tune in for insider tips and resources to enhance your video production skills!

Discover the game-changing capabilities of Google’s NotebookLM and its potential to reshape storytelling and marketing strategies in 2024. The discussion reveals how generative AI streamlines content creation, enabling creators to focus on impactful narratives. Learn about the importance of personal podcasts for boosting creativity and productivity, as well as how NotebookLM outperforms other AI models in processing unstructured data. Get insights on innovative podcasting methods and the evolving role of engineers in marketing.

Discover how to transition from a novice to an AI expert in just 30 minutes! Learn the secrets of effective prompting and context setting. Explore the revolutionary impact of AI tools on marketing and app development. Uncover strategies for maximizing LinkedIn engagement with content and virtual agents. Plus, get insights on building solid inbound marketing strategies that leverage AI collaboration. This practical guide aims to empower you with achievable goals and streamline your workflow!

Varun Anand, Co-founder and COO of Clay, shares his journey building a $500M business through unorthodox growth tactics. He reveals how addressing customer problems in just 30 minutes can enhance user experience. The conversation highlights the transition from traditional support to a dynamic Slack community, emphasizing genuine relationships for growth. Varun also discusses the importance of an engineering mindset in marketing and innovative content distribution strategies to thrive amid competition.

The discussion dives into the transformative role of AI voice technology in sales and customer support. Participants evaluate a live demo of ChatGPT’s voice tool, weighing its benefits against potential human interaction drawbacks. Key insights reveal how AI can streamline sales communication while navigating consumer preferences for human contact. The conversation also highlights the future landscape of AI in business, exploring its potential to enhance efficiency and decision-making across various applications.

In this engaging discussion, Steph Smith, host of the a16z podcast and an AI content creation expert, shares her insights on revolutionizing workflows. She highlights how Loom can be used to create standard operating procedures and enhance productivity. Steph also delves into the importance of asynchronous communication for teams, illustrating its effectiveness with her 'async week' concept. Plus, she discusses AI's role in creative processes, showing how it can amplify creativity rather than replace it. Tune in for innovative strategies to streamline work!

In this engaging discussion, Joshua Xu, co-founder and CEO of HeyGen, shares insights on transforming video production with AI technology. He explains how AI streamlines content creation and democratizes high-quality video access for all businesses. The conversation dives into effective localization via AI, enhancing viewer engagement and expansion strategies. Xu also highlights the revolutionary use of personalized video content, featuring interactive avatars that redefine customer interactions and elevate the overall user experience.

Can you really build an app in just 33 minutes? Discover how innovative AI tools are transforming app development, allowing anyone to turn ideas into functional products quickly. Dive into the world of no-code as the hosts create a personalized fitness app that generates HIIT plans based on user preferences. The episode also highlights the future of coding, emphasizing accessibility and creativity, and features exciting discussions on upper body workouts and transformative technology.

Discover how OpenAI's new model is set to revolutionize coding and marketing strategies. The hosts break down its impressive reasoning skills, offering nearly PhD-level expertise at an accessible price. They also dive into AI's potential for solving complex scientific problems creatively. Explore the intriguing intersection of AI with creativity and humor while discussing its disruption in industries like consulting and law. Learn how to adapt to this rapidly evolving technology and make the most of its capabilities!

Explore how AI is reshaping go-to-market strategies for 2025 with insights drawn from HubSpot's innovative tools. Discover the power of AI in boosting email conversions, employing virtual business development reps, and utilizing text-to-video tech in marketing. Learn about advanced A-Z testing for ads and the transformative roles of AI avatars in customer interaction. Plus, hear about the exciting future of creator-driven video ads and the implications of AI in content creation. Embrace these changes to stay ahead in the marketing game!