Learn from Red Bull's $16 billion marketing strategy. Discover the power of differentiation, targeting a niche audience, and leveraging extreme sports events for success. Dive deep into the importance of creating a new category of energy drinks and the art of creating media events.

Dave Gerhardt, Founder/CEO Exit Five, joins the hosts to discuss practical marketing challenges. Topics include transitioning from outbound emails to a diversified marketing mix, using AI for targeted campaigns, aligning marketing goals with the CEO's vision, re-engaging dormant users using intent data, acquiring names in early stages, effective strategies for getting referrals, and shifting from defense to offense mindset.

Discover the power of storytelling in marketing and how it can make your ads memorable. Explore the significance of story arcs and archetypes. Learn how successful brands structure compelling narratives. Dive into the use of storytelling in Disney movies. Find out how to craft compelling stories for your brand with authenticity and consistency.

Dive into models and tactics used by billion dollar companies to grow their marketing framework. Learn about burst tests, the importance of diversification, and challenging conventions. Discover the power of Zapier automation and the process of building an organic marketing engine. Emphasize the importance of aligning content with audience, diversifying marketing strategies, and using keyword research for potential customer base estimation.

Explore the future of marketing with AI copilots, including monetizing them through ads and the integration into marketing strategies. Learn about the importance of different media channels and storytelling in content creation. Discover how AI will revolutionize data analysis skills in marketing and the changing skill sets of marketers.

Discussion on OpenAI's new feature for custom GPTs and its potential to enhance their power. Exploring the benefits of AI actions and how this custom GPT surpasses regular chat GPT capabilities. Learn how to use AI actions to create custom GPTs for software automation. Exploring the benefits of using custom GPTs to automate work in software like Notion, integrating with proprietary data and software for a seamless user experience.

Explore Apple's marketing strategy for their new product, the Vision Pro, and its parallels with the launch of the first iPhone. Discover the transformative user experience and work use cases of Vision Pro, including its ability to provide an adaptable workspace and consolidate multiple functions. Learn about the marketing approach and value propositions of Vision Pro, as well as its potential impact on consumer behavior, media consumption, and advertising in the VR AR world.

Nicholas Holland, GM Marketing Hub at Hubspot, joins Kipp and Kieran to discuss implementing AI in marketing. Topics include new marketing tools, fine tuning technology, building muscle in the AI/marketing space, creating engaging podcasts, AI in content creation, defining greatness and authenticity, and creating authentic AI.

Learn about the marketing missteps to avoid in 2024, including the importance of not being average, avoiding apathy, and valuing customers as a marketer. Discover the significance of simplifying your story and repeating it. Find out why having fun is crucial in marketing. The podcast also discusses the story of Red Bull and the challenges of pronouncing Irish names. Explore the importance of setting high standards, leveraging the internet and influencers, and being customer-centric in marketing.

April Dunford, author and executive consultant, joins Kipp and Kieran to discuss the framework for creating compelling sales pitches. They explore the importance of blending company perspective with customer needs, personalized AI assistance in sales, and the challenges sales teams face in translating positioning into a pitch. They also discuss tailoring sales pitches for different levels and handling customer skepticism.