Marketing Against The Grain I Run a 6-Figure Agency with ZERO Employees (AI Only) | Barbara Jovanovic
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Mar 6, 2025 
Barbara Jovanovic, the founder of Startup Cookie, shares her remarkable journey of running a six-figure agency entirely powered by AI. She discusses the revolutionary potential of AI tools, such as ChatGPT, in streamlining operations and enhancing content creation without a traditional team. Barbara reveals practical strategies for optimizing AI to generate engaging social media content and highlights the efficiency it brings to freelancers and startups. Discover how this approach is transforming entrepreneurship and making scalable business models more accessible than ever.
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Startup Cookie Origin
- Barbara Jovanovic, while working as a head of content, found managing a content team inefficient and costly.
- This led her to explore AI for content creation, resulting in the founding of Startup Cookie.
AI vs. Budget Writers
- Barbara found that AI-generated content, specifically ChatGPT, often surpassed the quality of work from budget-friendly freelance writers.
- She realized AI could streamline content creation and eliminate the lengthy turnaround times associated with human writers.
Context is Key
- Start AI content creation with existing content like webinar recordings or transcripts.
- This provides valuable context and a foundation for higher-quality output compared to prompting AI from scratch.