Former CEO of Moz and founder of SparkToro, Rand Fishkin, discusses Google's secret algorithm leak, AI's influence on marketing strategies, and the importance of empathy in understanding your audience for marketing success

Jenny Hoyos, a 19-year-old YouTube sensation, shares her secrets to getting 11 million views in 4 days. Topics include viral content creation, building a massive following, video progression, balancing entertainment and education, and optimizing viewer retention. Learn actionable insights to up your content game!

Google's CEO Sundar Pichai and tech journalist Nilay Patel discuss the risky launch of Google's AI Overviews, highlighting the inaccuracies generated by AI, impact on organic traffic, and the balance between innovation and public perception. The conversation delves into the challenges of AI implementation, user intent in search results, and Google's strategy for AI in search.

Claude, an AI agent, discusses the transformative impact of AI agents on search, content creation, and user experience. The podcast explores potential use cases for AI agents in marketing, optimizing search strategies in the AI age, and preparing for the AI-driven future.

Author Charles Duhigg discusses the importance of authenticity in marketing, storytelling to engage audiences, and the evolving rules of communication channels. They explore tactics for genuine vulnerability in conversations and the power of selecting the right ideas to connect with the audience on a deeper level.

Discover the fusion of AI in traditional marketing to boost business growth, the importance of blending product marketing and brand storytelling, and the continued relevance of SEO. Explore the impact of historical marketing experts on current strategies and the significance of AI conversion rate optimization for increasing conversion rates.

Gary Vaynerchuk challenges traditional business and marketing mindsets. He discusses the importance of organic social media, staying ahead of market dynamics, understanding micro consumer segments, and the rise of social influencers. The podcast covers his new book and the shifting landscape of brand building in a new social media world.

Exploring the release of OpenAI's new GPT4O model with multi-modal capabilities, revolutionizing education and product launch tactics. Discussing dramatic intensity in storytelling and analyzing Apple's missed opportunities in the AI assistant industry.

Marketing expert and entrepreneur Gary Vaynerchuk discusses the role of AI in sales prospecting, including personalization leveraging online data, improving prospecting emails, future AI in voice prospecting, and celebrity-driven marketing campaigns.

Entrepreneur and investor Sam Altman discusses crafting multimodal content strategies, personalizing marketing at scale, and collapsing the customer journey into effective marketing techniques in this captivating podcast episode.