Marketing Against The Grain
Using ChatGPT o3 to Plan our 2025 Marketing Campaign
Apr 24, 2025
Discover how OpenAI's new o3 model is poised to revolutionize marketing with AI-generated creative. Learn about innovative techniques to rapidly produce campaign assets and engage audiences with interactive ads. Explore AI's memory feature, enhancing storytelling and brand consistency in marketing. The discussion highlights the transformative potential of AI in B2B strategies, making personalized content creation more efficient. Unearth the future of marketing campaigns and the power of tools like Sora to unlock new possibilities!
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Quick takeaways
- The advanced AI models enable marketing teams to produce extensive creative assets in just one hour, significantly improving efficiency.
- OpenAI's memory and library features enhance personalization and asset management, empowering marketers to craft targeted campaigns more effectively.
Deep dives
Maximizing Creativity in Minimal Time
One of the key insights discussed is the ability to produce a month's worth of creative work in just one hour, leveraging advanced AI models. The speaker shares an experience of using OpenAI's 4.0 version to generate various creative assets, emphasizing efficiency and speed in the creative process. For instance, creating hyper-localized advertisements using neighborhood-specific cultural elements can significantly boost engagement by making ads feel more personalized. This innovative approach illustrates how AI can streamline workflows, allowing marketers to generate considerable output in a fraction of the time it traditionally takes.
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