Marketing Against The Grain

Using ChatGPT o3 to Plan our 2025 Marketing Campaign

67 snips
Apr 24, 2025
Discover how OpenAI's new o3 model is poised to revolutionize marketing with AI-generated creative. Learn about innovative techniques to rapidly produce campaign assets and engage audiences with interactive ads. Explore AI's memory feature, enhancing storytelling and brand consistency in marketing. The discussion highlights the transformative potential of AI in B2B strategies, making personalized content creation more efficient. Unearth the future of marketing campaigns and the power of tools like Sora to unlock new possibilities!
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INSIGHT

AI Models Revolutionize Campaign Creation

  • OpenAI's o3 and o4 models enable rapid creation of weeks' worth of campaign assets in about an hour.
  • These models produce highly human-like and creative outputs, transforming marketing ideation and production.
INSIGHT

Personalized Assets Beat Templates

  • Near-zero cost of creative production enables one-of-a-kind, personalized marketing assets.
  • This uniqueness helps brands stand out from template-based generic content widely used today.
ADVICE

Leverage ChatGPT's Memory Feature

  • Use ChatGPT's memory feature to store brand style guides and past chats for consistent, on-brand creative outputs.
  • Leverage this memory by reminding the AI of style guides in prompts instead of re-uploading them.
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