Marketing Against The Grain
The 4-Step Formula to Go Viral on LinkedIn (2025 Masterclass) | Hala Taha
Apr 15, 2025
Hala Taha, CEO & Founder of YAP Media and a LinkedIn influencer, shares her expertise on going viral on LinkedIn. She reveals a four-step content formula designed to break through the noise and maximize engagement. Hala discusses the intricacies of LinkedIn’s algorithm and the power of creating high-quality, engaging video content. Listeners learn about strategic posting practices and the importance of building genuine connections to enhance personal branding. With practical tips, Hala shows how to leverage video and AI tools for increased visibility.
42:01
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Quick takeaways
- Mastering LinkedIn's unique algorithm and engagement strategies significantly impacts a post's visibility and potential virality.
- Utilizing AI tools enhances content creation efficiency, allowing users to consistently produce high-quality posts and engage effectively.
Deep dives
The Power of LinkedIn for Business Growth
LinkedIn is a powerful platform for individuals and businesses seeking growth, especially when it comes to building personal brands and generating leads. Unlike other social media platforms, users on LinkedIn are generally in a sales-oriented mindset, making them more receptive to business-related interactions. This unique atmosphere allows for effective networking and sales opportunities if approached with care and a sense of common ground. It’s essential to recognize the lower competition on LinkedIn compared to platforms like Instagram, which can offer individuals the chance to stand out more easily.
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