The Creator Spotlight Podcast

Ryan Broderick is the creator of Garbage Day, “A newsletter about having fun online.” He’s among the most popular journalists-turned-newsletter-creators out there. It’s clear by the numbers (68k subscribers, 3k of whom pay for premium content), praise from other creators, and the nearly 200 press clippings on his About page.In this episode we discuss: 📰 There’s (almost) no difference between journalists and creators🛋️ Why you need a Simpsons couch gag in your newsletter🫵 Every American is a journalist (if they want to be)🚖 Creators are Uber drivers for content🧑‍🎓 Garbage Day is on the syllabusIntro music produced by J. & Doug Organ.

Jared Dashevsky, creator of Healthcare Huddle, shares insights on scaling newsletters, identifying true fans, sustainable workflow, and key lessons from his four years of newslettering. He discusses pivoting from B2C to B2B audience and the challenges of building and dismantling a team.

Arielle Nissenblatt knows podcasts. She writes a weekly newsletter about podcasts, hosts a podcast version of that newsletter, co-hosts another weekly podcast and a daily podcast. She runs a Discord community for podcasters. On top of all that, she works full-time as a community marketing manager at Descript.In this episode, we discuss:🤝 How Arielle broke into the podcasting industry🎙️ Why you should not start a podcast (unless you should)🫂 What “community” means to brands and creators💖 The potential of creator advocacy organizations🏠 How brands should work with in-house creatorsIntro music produced by J. & Doug Organ.

In this episode, Ryan Sneddon, creator of Naptown Scoop, shares how he acquired half the town's population as subscribers. He details defining his core reader, pricing ad spots, the effective referral system, and plans to increase revenue by 175%.

Ali Abassi, creator of AI for Work, shares insights on building a successful lead magnet, emailing every subscriber, monetization experiments, TikTok growth, and plans for a local news newsletter.

Andrew Huang, a pioneer in the Creator Economy, shares insights on focusing output on specific platforms, creating online music production courses, scaling as a creator authentically, and writing his first book filled with timeless advice.

Casey Lewis discusses building and selling her first newsletter, writing to 0 subscribers, leaving a full-time job for her newsletter business, and her premium subscriber model with a 5% conversion rate. She also talks about monetizing a curation-style newsletter and her journey on TikTok.

Eric Cantor and Adam Katz from Vincent discuss building a core audience, revenue generation through partnerships, and not worrying about competitors. They talk about the evolution of their newsletters, decision not to put names on the byline, and knowing what not to write about.

Hannah Williams, founder of Salary Transparent Street on TikTok with 1.3 million followers, discusses building a brand based on audience trust, the core of her pay transparency mission, the art of street interviews, turning viral content into a sustainable business, and navigating brand deals with integrity.