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The Creator Spotlight Podcast
Ep. 1: Hannah Williams of Salary Transparent Street
Mar 6, 2024
Hannah Williams, founder of Salary Transparent Street on TikTok with 1.3 million followers, discusses building a brand based on audience trust, the core of her pay transparency mission, the art of street interviews, turning viral content into a sustainable business, and navigating brand deals with integrity.
01:02:35
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Quick takeaways
- Building a brand on audience trust through pay transparency mission.
- Engaging diverse global audience requires constant analysis and transparency.
Deep dives
Evolution of Salary Transparent Street
Initially starting as a TikTok project by Hannah Williams to address pay transparency, Salary Transparent Street rapidly gained popularity, resulting in a media business that amassed over 1.3 million followers on TikTok and generated $1 million in revenue. The project originated from Hannah's realization of being underpaid and her aim to bring attention to pay secrecy in workplaces. The growth led to the creation of a salary database and plans for a job board, expanding beyond a media platform to provide tangible resources for workers.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode