The Creator Spotlight Podcast cover image

The Creator Spotlight Podcast

Ep. 1: Hannah Williams of Salary Transparent Street

Mar 6, 2024
Hannah Williams, founder of Salary Transparent Street on TikTok with 1.3 million followers, discusses building a brand based on audience trust, the core of her pay transparency mission, the art of street interviews, turning viral content into a sustainable business, and navigating brand deals with integrity.
01:02:35

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Building a brand on audience trust through pay transparency mission.
  • Engaging diverse global audience requires constant analysis and transparency.

Deep dives

Evolution of Salary Transparent Street

Initially starting as a TikTok project by Hannah Williams to address pay transparency, Salary Transparent Street rapidly gained popularity, resulting in a media business that amassed over 1.3 million followers on TikTok and generated $1 million in revenue. The project originated from Hannah's realization of being underpaid and her aim to bring attention to pay secrecy in workplaces. The growth led to the creation of a salary database and plans for a job board, expanding beyond a media platform to provide tangible resources for workers.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode